# Recycled Soap Packaging S.H.I.N.E. is a Project Focused in Mozambique for Those in Need By Jamie Danielle Munro | Published 2014-06-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shine References: [packageinspiration](http://www.packageinspiration.com/s-h-n-e.html/) & [legraphis.me](http://legraphis.me/) S.H.I.N.E. is a project focused on Mozambique, and one of their offerings is soap. Gregor Johnstone was the one in charge of the [branding for the soap](https://www.trendhunter.com/trends/consent-soap), and he came up with a design that spoke to the local people of the area. Instead of using brand-new material for each package, the [soap is wrapped in recycled newspaper](https://www.trendhunter.com/trends/superfresh-growers-1) from the area. This help to draw that connection between the product and the area it's been distributed in. Any other material used for this has been done in very earthy tones, to show that both the packaging and the product from the organization S.H.I.N.E. is [environmentally friendly](https://www.trendhunter.com/trends/foaming-body-wash), and will help those that need it in Mozambique. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 81% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Recycled Packaging:** Opportunity for businesses to incorporate eco-friendly packaging for products, reducing waste and improving sustainability. - **Localized Branding:** Opportunity for businesses to tailor product design and branding to specific regions for better customer engagement and loyalty. - **Social Impact Marketing:** Opportunity for businesses to align with social causes and communicate their commitment to social responsibility for improved brand image and customer loyalty. ### Where This Applies - **Consumer Goods:** Opportunity for companies to improve sustainability and appeal to eco-conscious consumers by adopting recycled packaging practices. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to help businesses align with social causes and create meaningful campaigns that resonate with customers. - **Non-profit:** Opportunity for non-profit organizations to partner with companies to promote social causes and leverage their resources for greater impact. ## Related on Trend Hunter - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Canned Liquid Soaps](https://www.trendhunter.com/trends/niul-cosmetics.md) - [Aluminum-Packaged Hand Soaps](https://www.trendhunter.com/trends/grove-co.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Eco-Friendly Bath Essentials](https://www.trendhunter.com/trends/kids-bath-products.md) - [Food-Based Body Bars](https://www.trendhunter.com/trends/edible-soap.md) - [Accessible Self-Sealing Soap Packaging](https://www.trendhunter.com/trends/dawn-ezsqueeze.md)