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# All-Over Hydrating Mists
Ouai's Hair & Body Shine Mist is Made with Diamond Powder

By Laura McQuarrie | Published 2019-02-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/shine-mist
References: [glamour](https://www.glamour.com/gallery/best-hair-product-launches) & [theouai](https://theouai.com/products/hair-and-body-shine-mist)

Haircare and body care products are typically separated into different categories to suit different purposes but the all-new Hair & Body Shine Mist from Ouai is a versatile product that can be used all over. The weightless mist helps to add a healthy luster to one's locks and skin with its buildable formula that is hydrating, [frizz-taming and rich with nutrients](https://www.trendhunter.com/trends/moroccanoil-treatment-mist) from amaranth oil and squalane.

The glow-boosting properties of the multitasking product can be attributed to the inclusion of diamond powder, which helps to create what Ouai described as an "instant mirror-like shine." As well as creating shiny hair and glowing skin, Ouai's Hair & Body Shine Mist leaves behind the pleasing scent of rose, bergamot, lychee, cedarwood and white musk.

The new product is said to be comparable to [Ouai's Rose Hair & Body Oil](https://www.trendhunter.com/trends/ouai-leave-in-conditioner), which is more suited to restoring moisture.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 25% | Activity: 49% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Multitasking Beauty Products:** The rise of multitasking beauty products that cater to multiple needs in one product presents opportunities for innovative formulations and packaging designs.
- **Glow-enhancing Ingredients:** The incorporation of glow-enhancing ingredients, such as diamond powder, in beauty and skincare products can create disruptive innovation opportunities by offering instant shine and radiance to hair and skin.
- **Fragrance-infused Beauty Products:** The trend of fragrance-infused beauty products, like hair and body mists, allows for innovative scent combinations that enhance the overall grooming experience.

### Where This Applies

- **Beauty and Skincare:** The beauty and skincare industry can explore the creation of more multitasking products that combine hair and body care benefits.
- **Cosmetics:** Cosmetics companies can embrace glow-enhancing ingredients in their formulations to offer customers a range of products that give an instant radiant finish.
- **Fragrance:** The fragrance industry can collaborate with beauty brands to develop unique scent profiles for fragrance-infused beauty products, expanding their market reach beyond traditional perfumes.

## Related on Trend Hunter

- [Mediterranean-Inspired Fragrance Mists](https://www.trendhunter.com/trends/santorini-hair.md)
- [Seaweed-Infused Fragrance Mists](https://www.trendhunter.com/trends/maison-louis-marie-hair-and-body-mists.md)
- [Multipurpose Scented Mists](https://www.trendhunter.com/trends/scented-mists.md)
- [In-Shower Hair Glosses](https://www.trendhunter.com/trends/hair-gloss.md)
- [Take-Anywhere Fragrance Mists](https://www.trendhunter.com/trends/byrosiejane-body-hair-mists.md)
- [Multi-Action Hair Oils](https://www.trendhunter.com/trends/hair-oil-st-barts.md)
- [Nourishing Hair Care Mists](https://www.trendhunter.com/trends/moroccanoil-treatment-mist.md)
- [Youthful Hair Mists](https://www.trendhunter.com/trends/scented-hair-and-body-mists.md)
- [Refreshing Hair Mists](https://www.trendhunter.com/trends/the-mista-by-fenty-hair.md)
