# Shine-Enhancing Liquid Lipsticks Florasis' Flawless Jade Shine Liquid Lipstick is Captivating By Kalin Ned | Published 2023-08-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shine-liquid-lipstick References: [florasis](https://florasis.com/products/flawless-jade-shine-liquid-lipstick) Unlike [Florasis'](https://www.trendhunter.com/trends/lightweight-liquid-lipstick) other offerings which are characterized by a strong sculptural aesthetic evoking Chinese tradition, the Flawless Jade [Shine](https://www.trendhunter.com/trends/faux-filler-extra-shine-lip-gloss) Liquid Lipstick is presented in slick modern packaging. The product, however, still promises a great deal of benefits, both in terms of application and ingredient list. Florasis formulates this shine liquid lipstick to deliver a mirror-like shine that will captivate attention, [long-lasting wear](https://www.trendhunter.com/trends/perfect-diarys-readme-lips) for peace of mind, and lip-nourishing properties. The captivating shine that the product promises is achieved through an innovative formula enriched with nephrite powder and zircon milling technology. The exclusive double-peak film-forming technique, on the other hand, facilitates the creation of a fast-drying film and enables long-lasting and transfer-proof properties. The inclusion of extracts from endrobium nobile, sophora angustifolia, purple coneflower, lycium barbarum, and aloe vera, on the other hand, are effective in nourishing the lips.. Image Credit: Florasis ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 48% | Activity: 44% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Mirror-like Shine:** An innovative formula enriched with nephrite powder and zircon milling technology creates a captivating mirror-like shine in liquid lipsticks. - **Long-lasting Wear:** The exclusive double-peak film-forming technique enables long-lasting and transfer-proof properties in liquid lipsticks. - **Lip-nourishing Properties:** Extracts from endrobium nobile, sophora angustifolia, purple coneflower, lycium barbarum, and aloe vera provide effective nourishment for lips in liquid lipsticks. ### Who This Affects Most - **Beauty:** In the beauty industry, there are disruptive innovation opportunities to create liquid lipsticks with mirror-like shine, long-lasting wear, and lip-nourishing properties. - **Cosmetics:** In the cosmetics industry, there are disruptive innovation opportunities to develop liquid lipsticks that offer mirror-like shine, long-lasting wear, and effective lip-nourishing properties. - **Personal Care:** In the personal care industry, there are disruptive innovation opportunities for liquid lipsticks that provide a captivating mirror-like shine, long-lasting wear, and nourishing benefits for the lips. ## Related on Trend Hunter - [Chinese Medicine-Inspired Beauty](https://www.trendhunter.com/trends/silk-glide-eyeshadow-stick.md) - [Longwear Liquid Eyeshadows](https://www.trendhunter.com/trends/infinite-blossom-collection.md) - [Jelly-Inspired Lip Glosses](https://www.trendhunter.com/trends/freshian-glasslike-lip-jelly.md) - [Deeply Hydrating Lipsticks](https://www.trendhunter.com/trends/deeply-hydrating-lipstick.md) - [3-in-1 Luxury Lipsticks](https://www.trendhunter.com/trends/herms-silky-lipstick-shine.md) - [Vibrant Fuchsia Lipstick Shades](https://www.trendhunter.com/trends/velvet-cream-lipstick.md) - [Pigmented Lip-Conditioning Products](https://www.trendhunter.com/trends/pure-color-melton-glosstick.md) - [Extra-Glossy Lip Oils](https://www.trendhunter.com/trends/glow-reviver-lip-oil.md) - [Lush-Glow-Effect Korean Glosses](https://www.trendhunter.com/trends/romnd-glasting-color.md)