# No-Fuss Swimsuits SHIMMI Swimwear Will Have You Shimmying to the Pool Party By Tiana Reid | Published 2010-06-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/shimmi-swimwear References: [cityist](http://www.cityist.com/blog/shimmy-shimmy-shake/) & [shimmicollection](http://www.shimmicollection.com/index.php) SHIMMI Swimwear was created by creative designers Scarlett Chorvat and Alison Renner, who have put their heads together to create [sexy, but fun and comfortable, swimsuits](https://www.trendhunter.com/trends/onewith-x-claire-buckley). The duo cites hippies, power women, rock 'n' roll and the French Mediterranean as inspirations for their [free-spirited collections](https://www.trendhunter.com/trends/reformations-second-swim-drop). One of the suits is dubbed the 'Birkin,' after the French chanteuse and [style icon](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty). You're in good company with SHIMMI Swimwear--these gals are former models, so they know what looks good. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 97% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Comfortable Swimwear:** SHIMMI Swimwear is innovating in the field of comfortable and stylish swimwear. - **Free-spirited Collections:** SHIMMI Swimwear is disrupting the swimsuit market with their free-spirited and creative collections. - **Influencer-inspired Suits:** SHIMMI Swimwear is tapping into the influencer marketing trend by naming one of their suits after a style icon. ### Sectors Adopting This - **Fashion:** The fashion industry could benefit from incorporating the comfortable yet stylish innovations of SHIMMI Swimwear. - **Swimwear:** SHIMMI Swimwear is a disruptive force in the swimwear industry with their fresh and free-spirited collections. - **Influencer Marketing:** SHIMMI Swimwear is leveraging the power of influencer marketing by naming a suit after a style icon. ## Related on Trend Hunter - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Shaping Swimwear Lines](https://www.trendhunter.com/trends/shaping-swimwear.md) - [Inclusive Sustainable Swimwear](https://www.trendhunter.com/trends/versatile-sustainable-swimwear.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md)