# Cherry Chai Seltzers Shimmerwood Beverages' Newest CBD Seltzer Flavor is Warm & Woodsy By Laura McQuarrie | Published 2021-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shimmerwood-beverages References: [bevnet](https://www.bevnet.com/news/2021/shimmerwood-beverages-adds-new-chai-cherry-flavor-to-cbd-seltzer-line/) & [shimmerwood](https://shimmerwood.com/products/chai-cherry)  Shimmerwood Beverages launched a brand-new CBD seltzer flavor called Chai Cherry and it balances the taste of [cherry bitters](https://www.trendhunter.com/trends/cherry-cola-chews) with the warmth and coziness of chai. The spiced flavor is infused with chaga and Tibor Mascari VP Product Development says "We wanted to introduce a flavor that matched the holiday season. The unique mix of chai, chaga and cherry is a great match and something that lends itself to being very mixable with a variety of spirits." The effervescent CBD seltzer can be enjoyed in several ways by adults, including in [cocktails, mocktails](https://www.trendhunter.com/trends/shift-naturals) or straight from the can. This new CBD seltzer can now be found in a six-pack sampler from Shimmerwood Beverages that also shares a taste of Razz Lime and Ginger Orange. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 16% | Activity: 25% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Cbd-infused Beverages:** The trend of adding CBD into beverages has been growing as consumers seek alternative ways to experience its claimed benefits. - **Holiday-inspired Flavors:** Seasonal-inspired flavors can tap into the market demand for something unique and limited-edition. - **Mixable Seltzers:** Brands can market their seltzers as a versatile mixer, providing consumers with an option to enjoy with and without added spirits. ### Where This Applies - **Beverage Industry:** As an addition to the already expansive beverage market, innovative flavors and brands can cater to specific target markets and carve out a niche. - **CBD Industry:** With the increasing popularity of CBD, there is a growing opportunity for CBD brands to expand into other markets and industries such as food and beverage. - **Alcohol Industry:** By targeting adult consumers, brands can position their CBD seltzers as an alternative mixer and an opportunity for further brand growth and expansion. ## Related on Trend Hunter - [Festively Flavored CBD Drinks](https://www.trendhunter.com/trends/aprch-cbd-sparkling-water-peppermint.md) - [Juicy Cannabis Seltzers](https://www.trendhunter.com/trends/not-beer-vibed.md) - [Festive Sparkling Berry Beverages](https://www.trendhunter.com/trends/chai-cranberry.md) - [Zero-Proof CBD Seltzers](https://www.trendhunter.com/trends/mixer-elixir.md) - [Festively Flavored Seltzers](https://www.trendhunter.com/trends/cranblood-orange.md) - [Autumnal THC Seltzers](https://www.trendhunter.com/trends/craft-cannabis-soda.md) - [Ranch Water CBD Seltzers](https://www.trendhunter.com/trends/bayou-city-hemp.md) - [Cranberry-Chai Canned Beverages](https://www.trendhunter.com/trends/canned-tea-beverage.md) - [Low-Dose Alcohol Alternatives](https://www.trendhunter.com/trends/nowadays-cherry.md)