# Shimmering Beauty Editorials Institute Magazine's Glitter-Accented Story Exudes Glamor By Jana Pijak | Published 2014-12-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shimmering-beauty References: [institutemag](http://institutemag.com/2014/12/16/the-sheen-of-glitter-and-gloss/) & [institutemag](http://institutemag.com) Photographer Jennifer Hoyer captures [Institute Magazine's](https://www.trendhunter.com/trends/asicsone) shimmering beauty story, titled 'The Sheen of Glitter and Gloss'. The image series highlights a series of [glitter-accented makeup looks](https://www.trendhunter.com/trends/fairy-1-day) that are both theatrical and whimsical in their aesthetic. Institute Magazine's dynamic editorial boasts makeup artistry by Yasmin Nourallah and features model Paula Gegg who is transformed into a cosmetic chameleon. 'The Sheen of Glitter and Gloss' explores a conceptual beauty ideas and highlights makeup looks that are more artful than they are wearable. This editorial's star Paula Gegg pulls off shimmering beauty looks like glitter and body paint that is displayed in varying tones. These glittering body applications cover the model's entire face and body and look striking when they catch the light. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 62% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Glitter-accented Makeup:** Opportunity for innovative cosmetic products that incorporate glitter and achieve theatrical, whimsical looks for consumers. - **Conceptual Beauty:** Potential for creating artistic makeup looks that push boundaries and go beyond traditional wearable beauty for creative expression. - **Shimmering Body Applications:** Disruptive innovation potential in developing body makeup products that provide a striking and eye-catching effect when applied to the face and body. ### Who This Affects Most - **Cosmetics:** Opportunity for the cosmetics industry to develop new glitter-infused makeup products for consumers wanting theatrical, whimsical looks. - **Fashion and Beauty Editorial:** Innovative opportunities for fashion and beauty magazines to create conceptual beauty stories that challenge traditional makeup norms and inspire creative expression. - **Body Makeup:** Disruptive innovation potential in the body makeup industry to create new shimmering body applications that catch the light and enhance visual impact. ## Related on Trend Hunter - [Glittery Powder Sprays](https://www.trendhunter.com/trends/starcrossed-dreams.md) - [Luminous Gloss-Inspired Installations](https://www.trendhunter.com/trends/miami-art-week.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Glow-Focused Beauty Campaigns](https://www.trendhunter.com/trends/glow-reimagined.md) - [Glassy Setting Sprays](https://www.trendhunter.com/trends/legendary-glow-setting-spray.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Glitter Setting Sprays](https://www.trendhunter.com/trends/glitter-setting-spray.md) - [Buildable Cream Eye Shadows](https://www.trendhunter.com/trends/solo-shadow-sheen.md)