# Shimmering Beauty Kits Frank Body's Three-Piece Set Includes an Oil, an Illuminator and a Scrub By Laura McQuarrie | Published 2017-10-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shimmer-oil References: [byrdie](http://www.byrdie.com/frank-body-shimmer-bomb-kit/slide4) & [frankbody](https://www.frankbody.com/au/products/shimmer-bomb-kit/) Earlier this year, Frank Body released its organic Shimmer Scrub, which quickly amassed a 90,000-person waitlist—soon, the brand will be releasing a brand new [Shimmer Bomb Kit](https://www.trendhunter.com/trends/naturium-holiday-gift-set), which will include the highly coveted Shimmer Scrub, along with two new products: Illuminator and Magic Shimmer Oil. The Magic Shimmer Oil is said to provide "an Insta filter for the skin that's worth sharing," that takes the form of a [natural dry vegan oil](https://www.trendhunter.com/trends/almond-shimmering-oil) that's ultra-moisturizing. The formula includes coconut, grapeseed and evening primrose oils, which nourish the skin and add a luminous glow. On top of this, there's also the Illuminator, which includes a blend of gold and silver mica that may be applied like a [regular highlighter product](https://www.trendhunter.com/trends/fenty-beauty-body-lava) to the face for and body for an added glow. While there are many beauty products that feature synthetic additives and glitter as a means of creating shine, this one helps to provide a natural glow powered by ultra-nourishing ingredients. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 69% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Organic Beauty Products:** Opportunity for disruptive innovation in creating natural and nourishing beauty products with organic ingredients. - **Shimmer and Glow:** Opportunity to develop innovative shimmer and glow products that provide a natural and luminous look. - **Waitlist Marketing:** Opportunity to utilize waitlist marketing strategy to generate high demand for new beauty products. ### Where This Applies - **Beauty and Skincare:** Disruptive innovation opportunities in the development of organic and nourishing beauty products. - **Cosmetics:** Opportunity to create innovative shimmer and glow cosmetics that provide a natural and luminous look. - **Marketing and Branding:** Opportunity to leverage waitlist marketing strategy to generate high demand for new products in various industries. ## Related on Trend Hunter - [Pink Oil-Based Body Shimmers](https://www.trendhunter.com/trends/pink-beach-shimmering-body.md) - [Sparkling SPF-Equipped Body Oils](https://www.trendhunter.com/trends/vacation.md) - [Shimmer-Focused Moisturizing Sets](https://www.trendhunter.com/trends/shimmer-shine.md) - [Glittery Powder Sprays](https://www.trendhunter.com/trends/starcrossed-dreams.md) - [Shimmering Body Butters](https://www.trendhunter.com/trends/body-butter-glow.md) - [Dazzling Gemstone-Inspired Cosmetics](https://www.trendhunter.com/trends/tree-hut-gemstone-glow.md) - [Inside-Out Glow-Up Packs](https://www.trendhunter.com/trends/shimmergirl.md) - [Luminous Skin Oils](https://www.trendhunter.com/trends/almond-shimmering-oil.md) - [Shimmering Sun Care Oils](https://www.trendhunter.com/trends/vacation-shimmer-oil.md)