# Shimmery Chocolate Eggs Cadbury's New Shimmer Mini Eggs Feature a Sparkly Candy Shell By Katherine Pendrill | Published 2019-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shimmer-mini-eggs References: [delish](https://www.delish.com/food-news/a25833921/cadbury-shimmer-mini-eggs/) Just when you thought that Mini Eggs couldn't get any better, [Cadbury](https://www.trendhunter.com/trends/cadbury-mini-eggs-cookies) has teased an eye-catching new offering called Shimmer Mini Eggs. Just as the name suggests, these tiny treats are classic Mini Eggs with a sparkly new look. Cadbury's new Shimmer Mini Eggs are a [festive Easter treat](https://www.trendhunter.com/trends/easter-2025-range) that will be rolling out over the next few months. Each egg-shaped chocolate is wrapped in a [pastel candy coating](https://www.trendhunter.com/trends/the-hershey-company-easter), but unlike the original Mini Eggs, each one is then finished with a "crisp shimmer sugar shell." The result is striking little candies that will definitely stand out next to other, more matte Easter offerings. Sold in both 1.4- and 9-ounce bags, the new Shimmer Mini Eggs are a great Easter treat for friends or for your own personal snack drawer. Image Credit: *Cadbury.* ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 28% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Sparkly Candy Coating:** Exploring new ways to add shimmer and sparkle to candy coatings. - **Festive Easter Treats:** Creating innovative and unique Easter treats that make for great gifts and personal snacks. - **Premium Chocolate Products:** Incorporating high-quality chocolate and unique coatings to create premium candy products. ### Where This Applies - **Confectionery Industry:** Introducing new and exciting products to the confectionery industry that cater to consumer preferences for unique and visually appealing candies. - **Holiday Treats Market:** Tapping into the holiday treats market with unique and innovative products that cater to seasonal celebrations. - **Premium Chocolate Market:** Targeting the premium chocolate market with high-quality products that incorporate unique coatings and ingredients. ## Related on Trend Hunter - [Crispy Easter Candy Cookies](https://www.trendhunter.com/trends/cadbury-mini-eggs-cookies.md) - [Springtime Chocolate Products](https://www.trendhunter.com/trends/cadbury-easter-products.md) - [Cookie Butter Easter Eggs](https://www.trendhunter.com/trends/mondelez-international-1.md) - [Chocolate Creme-Filled Treats](https://www.trendhunter.com/trends/creme-egg-1.md) - [Caramelized Cookie Easter Eggs](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff-ultimate.md) - [Branded Candy Easter Products](https://www.trendhunter.com/trends/nestl-easter-eggs.md) - [Chocolate Egg-Topped Cafe Treats](https://www.trendhunter.com/trends/tim-hortons-cadbury-mini-eggs.md) - [Celebratory Seasonal Chocolate Products](https://www.trendhunter.com/trends/hershey-seasonal-treats.md) - [Speckled Easter Chocolate Snacks](https://www.trendhunter.com/trends/poppets-poppeggs.md)