# Alluring Redhead Editorials The Shimmer Glassbook Beauty Story Embodies a Feminine Air By Jana Pijak | Published 2013-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shimmer-glassbook References: [beautyscene.net](http://www.beautyscene.net/beauty-shoots/shimmer-by-jarrel-williams-for-glassbook/) & [jarrelwilliams](http://www.jarrelwilliams.com/) The 'Shimmer' Glassbook editorial shines a light on some of the season's hottest cosmetic looks. The stunning image series features red head beauty Emma Maris who is captured by the lens of photographer Jarrel Williams. The model poses against a sparkling studio backdrop and showcases [dramatic hair and makeup looks](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) by stylist Nai’Vasha and beauty artist Alexis Fagan. Emma is transformed from ethereal to edgy with the help of Nai'Vasha's wavy locks and sculptural up-do's while makeup artist Alexis Fagan gives the model a series of fresh faced looks that include [citrus lips](https://www.trendhunter.com/trends/color-elfnalysis), [punchy pink eye shadow](https://www.trendhunter.com/trends/solo-shadow-sheen) applications and deep plum nails. The 'Shimmer' Glassbook beauty story highlights modern makeup looks that make a statement. This demure image series embodies a feminine air and proves that a little bit of color goes a long way. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 90% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Modern Makeup Looks:** Opportunity for beauty brands to develop innovative and bold cosmetic products that make a statement. - **Ethereal to Edgy Transformations:** Opportunity for hairstylists and beauty artists to create avant-garde and transformative looks for editorial shoots. - **Fresh-faced Beauty:** Opportunity for beauty brands to focus on creating natural and glowing makeup products for a youthful and dewy look. ### Where This Applies - **Beauty:** Opportunity for beauty brands to showcase and promote their latest cosmetic products and trends. - **Photography:** Opportunity for photographers to experiment with creative lighting and capture stunning beauty editorials. - **Fashion:** Opportunity for fashion brands to collaborate with beauty artists and create cohesive looks for their campaigns and editorials. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Glow-Focused Beauty Campaigns](https://www.trendhunter.com/trends/glow-reimagined.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Luminous Gloss-Inspired Installations](https://www.trendhunter.com/trends/miami-art-week.md) - [Spicy-Sweet Glam Bars](https://www.trendhunter.com/trends/sweet-spicy-glam-bar.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Dazzling Lipstick Collections](https://www.trendhunter.com/trends/in-the-spotlight-collection.md) - [Festive Makeup Collections](https://www.trendhunter.com/trends/annabelle-holiday-collection.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md)