# Flying Genie Toys The Shimmer and Shine Magical Flying Carpet Toy Swiftly Glides Across the Floor By Riley von Niessen | Published 2016-11-23 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/shimmer-and-shine References: [toysrus](http://www.toysrus.com/product/index.jsp?productId=92490246&cp=&parentPage=search) & [shop.nick](http://shop.nick.com/) 'Shimmer and Shine' is a Canadian-American animated series for children that's shown on Treehouse TV and [Nickelodeon](https://www.trendhunter.com/trends/teeturtle-and-nickelodeon). The pair of genie girls promote the value of teamwork by solving problems together -- making for an entertaining show that leaves a positive impression. Recently, Nickelodeon released a new Shimmer and Shine toy, which has the [best friends](https://www.trendhunter.com/trends/barbie-cutie-reveal-care-bears) glide along on a magic carpet. When in action, the carpet flutters to make it look as though the girls are floating, all while music and other sounds complement the whole experience. A total of 40 phases are included, making the product more immersive for children and therefore entertaining them for a longer period of time. When not on the magic carpet, Shimmer and Shine can we played with separately, allowing children to take them on a variety of adventures. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 70% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Interactive Toys:** Opportunity for the development of toys that create an immersive and interactive experience for children. - **Multimedia Integration:** Potential for incorporating music and sound effects into toys to enhance the play experience. - **Cross-media Branding:** Opportunity to create toys based on popular animated TV shows to boost brand recognition and engagement. ### Where This Applies - **Toy Manufacturing:** Disruptive innovation opportunity in the toy manufacturing industry to create more interactive and engaging products. - **Entertainment:** Opportunity for synergy between TV shows and toy brands to enhance the entertainment experience for children. - **Audio Technology:** Potential for collaboration between toy manufacturers and audio technology companies to integrate music and sound effects into toys. ## Related on Trend Hunter - [Digital Fairy-Catching Toys](https://www.trendhunter.com/trends/got2glow-baby-fairy-finder.md) - [Interactive Spellcasting Toys](https://www.trendhunter.com/trends/magic-mixies-magical-crystal-ball.md) - [Phygital Fairy Toys](https://www.trendhunter.com/trends/holobrite-pixie-lantern.md) - [Children Coding Toys](https://www.trendhunter.com/trends/coding-critters-magicoders.md) - [Spinning Toy Dolls](https://www.trendhunter.com/trends/sky-dancers.md) - [Enchanted Potion Dolls](https://www.trendhunter.com/trends/magic-mixies-pixlings.md) - [Interactive Plush Toys](https://www.trendhunter.com/trends/interactive-plush-toys.md) - [Interactive Holographic Companions](https://www.trendhunter.com/trends/imagix.md) - [Wish-Making Lantern Collectibles](https://www.trendhunter.com/trends/lil-wish-lanterns.md)