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# Interactive Tee Designs
Shikisai Alternative T-Shirts from Noto-Fusai are Fun & Fashionable

By Michael Hines | Published 2010-07-12 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/shikisai-alternative-t-shirts
References: [streetlevel](http://www.streetlevel.com/2010/07/09/interactive-t-shirts-by-noto-fusai/) & [notofusai](http://www.notofusai.com/)

Shikisai Alternative T-Shirts are the most fun you’ll ever have wearing a t-shirt. These shirts come from design duo Noto-Fusai and feature interactive elements that are sure to make you rethink everything you’ve ever known about t-shirts.

The Shikisai Alternative T-Shirts feature a [black design on a white backdrop](https://www.trendhunter.com/trends/made-to-order), and all of the shirts have some sort of interactive feature. The tee with blinds can be rolled up, while the tee with shoelaces can be tied. There is also a shirt with a drain plug that can actually be pulled!

Click the reference links if you want to get your hands on these [standout shirts](https://www.trendhunter.com/trends/airknitx-tshirt).

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 96% | Activity: 91% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Tee Designs:** Disruptive innovation opportunity: Incorporating interactive elements into traditional t-shirt designs.
- **Fun & Fashionable T-shirts:** Disruptive innovation opportunity: Creating fashion-forward t-shirts that incorporate playful and interactive features.
- **Reimagining T-shirt Design:** Disruptive innovation opportunity: Rethinking conventional t-shirt designs by adding interactive and engaging elements.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Introducing interactive and fun elements in fashion apparel to enhance customer engagement and create unique experiences.
- **Retail:** Disruptive innovation opportunity: Incorporating interactive t-shirt designs in retail merchandising to attract and captivate customers.
- **Apparel Manufacturing:** Disruptive innovation opportunity: Utilizing technology and creativity to produce interactive t-shirts that resonate with consumers and disrupt the traditional apparel manufacturing industry.

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