# One-Handed Control Photography Drones The SHIFT RED Drone Weighs in at Just 93 Grams By Michael Hemsworth | Published 2019-11-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/shift-red-drone References: [yankodesign](https://www.yankodesign.com/2019/11/25/the-shift-red-drone-reinvents-the-drone-controller-ui-with-a-one-handed-joy-con/) & [thisiseng](https://www.thisiseng.com/drones/shift-red/) The SHIFT RED Drone from This Is Engineering is a well-appointed piece of equipment that seeks to shake up the [photography drone market](https://www.trendhunter.com/trends/dji-mini-5-pro) with a design that's robust and intuitive to fly. The drone weighs in at just 93 grams to eliminate the need to register it for use with the [FAA](https://www.trendhunter.com/trends/dji-mini-4-pro) and features a built-in camera unit that will record footage in crisp 1080p resolution at 30fps. A [3D sensing system](https://www.trendhunter.com/trends/dji-neo-2) is integrated into the base of the drone, which will enhance the unit's spatial awareness and also allow for an autonomous pilot mode functionality called Lezero. The SHIFT RED Drone features an 1,100mAh battery pack for up to 17 minutes of flight per charge and features the ability to be controlled with a single hand for enhanced ease of use. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 97% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Robots](https://www.trendhunter.com/robots) ## Key Themes ### What's Driving This Trend - **One-handed Control Drones:** The development of drones that can be controlled with one hand has the potential to enhance ease of use and appeal to a wider audience. - **Autonomous Drone Piloting:** The 3D sensing system integrated into the SHIFT RED Drone enables autonomous pilot mode functionality, demonstrating the increasing role of AI in the drone industry. - **Lightweight but Robust Drones:** The SHIFT RED Drone's lightweight design demonstrates the market potential for durable drones that don't require registration with the FAA. ### Who This Affects Most - **Photography Equipment:** The development of more accessible and user-friendly drones opens up opportunities for innovation in the photography equipment industry. - **Tech Manufacturing:** The trend towards innovative drone designs highlights the potential for growth and innovation in the tech manufacturing industry. - **Aerospace and Defense:** The increasing role of AI and autonomous functionality in drones presents opportunities for innovation in the aerospace and defense industry. ## Related on Trend Hunter - [Foldable Lightweight Photography Drones](https://www.trendhunter.com/trends/dji-mini-3-pro.md) - [Entry-Level Photography Drones](https://www.trendhunter.com/trends/dji-mini-2-se.md) - [Lightweight Compact Drones](https://www.trendhunter.com/trends/dji-neo.md) - [Hovering Selfie Drone Cameras](https://www.trendhunter.com/trends/camera-x1.md) - [Foldable Camera Drone Units](https://www.trendhunter.com/trends/dji-1.md) - [Minuscule Flagship Photography Drones](https://www.trendhunter.com/trends/dji-mini-4-pro.md) - [Lightweight Agility Camera Drones](https://www.trendhunter.com/trends/dji-air-3.md) - [Pocket-Sized Pro Photography Drones](https://www.trendhunter.com/trends/dji-mini-5-pro.md) - [Social Media Video Drones](https://www.trendhunter.com/trends/snap-pixy.md)