# THC-Infused Cocktail Packs Shift Naturals Expands Its Alcohol-Free Relaxation Beverage Line By Kalin Ned | Published 2025-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shift-naturals References: [bevnet](https://www.bevnet.com/pr/2025/05/09/shift-naturals-launches-shift-cocktails-variety-pack-elevated-vibes-without-the-hangover) & [enjoyshift](https://enjoyshift.com/)  Shift Naturals has introduced a new [THC](https://www.trendhunter.com/trends/readytodrink-thc-beverages)-infused cocktail variety packShift Naturals has introduced a new THC-infused cocktail variety pack that promises consumers an alternative way to unwind without traditional spirits. The Shift Cocktails Variety Pack features three ready-to-drink flavors — Margarita, Paloma, and Ginger Sour. Each contains a 3:1 CBD-to-THC ratio, including four milligrams of THC and 12 milligrams of CBD per can. The formula is designed to provide mild psychoactive effects while minimizing next-day fatigue. Unlike conventional cocktails, these beverages use [broad-spectrum hemp extracts](https://www.trendhunter.com/trends/hempderived-thc-beverage) to interact with the body’s endocannabinoid system. They promote relaxation without alcohol-derived impairment. The product builds on Shift Naturals' existing DownShift formula but doubles the THC content for a more pronounced effect. Image Credit: Shift Naturals ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 63% | Activity: 59% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Cannabis-enhanced Beverages:** The integration of THC into non-alcoholic beverages opens up new markets for relaxation-focused drink options that provide psychoactive experiences without alcohol. - **Functional Cannabis-infused Products:** The embedding of CBD-to-THC ratios in everyday products is expanding, allowing consumers to experience targeted effects without the traditional side effects of cannabis consumption. - **Alcohol-free Relaxation Alternatives:** Non-alcoholic drinks that offer mood-enhancing properties through hemp extracts are providing consumers with innovative alternatives to unwind. ### Sectors Adopting This - **Cannabis-infused Beverage Market:** The rise of cannabis-infused drinks is reshaping the beverage industry by attracting consumers interested in novel relaxation methods that deviate from alcohol use. - **Functional Beverage Industry:** Functional drinks incorporating cannabinoids represent a burgeoning sector focused on delivering health and relaxation benefits beyond traditional beverage options. - **Wellness and Relaxation Products:** The wellness industry is increasingly incorporating cannabis-derived ingredients to create a range of products aimed at enhancing well-being without intoxication. ## Related on Trend Hunter - [Cannabis-Infused Canned Cocktails](https://www.trendhunter.com/trends/readytodrink-thc-beverages.md) - [Low-Dose Canned Cannabis Cocktails](https://www.trendhunter.com/trends/thc-cocktails.md) - [Cocktail-Inspired Hemp-Derived Beverages](https://www.trendhunter.com/trends/premixed-cocktails1.md) - [THC-Infused Bottled Cocktails](https://www.trendhunter.com/trends/thcinfused-bottled-cocktail.md) - [THC-Infused Mocktail Refreshments](https://www.trendhunter.com/trends/blncd-naturals-mocktails.md) - [Euphoric Hemp-Infused Mocktails](https://www.trendhunter.com/trends/cali-sober.md) - [Alcohol-Free THC-Infused Beverages](https://www.trendhunter.com/trends/canna-drinks-sparkling-mocktails.md) - [Zero-Proof THC Cocktails](https://www.trendhunter.com/trends/sparkling-thc-cocktails.md) - [Juicy THC Cocktails](https://www.trendhunter.com/trends/hemp-thc-cocktails.md)