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# Remote-Controlled Video Cameras
The Shift Concept Camera is Designed for Viral Video Makers

By Michael Hines | Published 2011-07-03 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/shift-concept-camera
References: [yankodesign](http://www.yankodesign.com/2011/07/01/micro-four-thirds-camera-brings-cinema-quality/)

If I were a young filmmaker I would be all over Daniel Spönemann's Shift concept camera. The shift takes the Micro Four Thirds system to a whole new level, incorporating a unique frame that gives the user more control over the camera.

Shift can be operated in a variety of ways, letting you get the perfect shot without the need for a tripod, chest harness or any other accessory. Movie-making newbies such as myself will appreciate the camera's touch-screen wireless controls that let you operate it from a distance. The quality and popularity of viral videos have both been on the rise in recent years. It won't be long before a new generation of filmmakers is demanding cheap and innovative tech such as the Shift concept camera.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 49% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography)

## Key Themes

### What Makes This Trend Stand Out

- **Wireless Video Camera Control:** The shift concept camera demonstrates the demand for touch-screen wireless control, signaling a potential trend in video camera technology.
- **Portable Camera Equipment:** The shift concept camera's control options suggest a trend in more portable, all-in-one camera equipment that could disrupt traditional camera technology.
- **Social Media-ready Cameras:** The popularity of viral videos points to a trend in demand for cameras that are easy to use, portable, and optimized for social media sharing and could create new opportunities in the camera industry.

### Sectors Adopting This

- **Professional Film and Video Production:** The control features of the shift concept camera could disrupt traditional video camera technologies and offer a new, more accessible tool for professional filmmakers.
- **Consumer Electronics:** The demand for more portable and accessible camera technology could signal an opportunity for consumer electronics companies to innovate and create a new generation of products.
- **Social Media Marketing:** The trend toward viral videos and social media optimization suggests a disruption in the marketing industry, with increased demand for optimized video content and strategies.

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