# Sleek Superhero Chronometers The Shield Watch Copies the Iconic Costume of Captain America By Amelia Roblin | Published 2013-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shield-watch References: [tuvie](http://www.tuvie.com/shield-watch-was-inspired-by-captain-americas-shield/) & [blog.tokyoflash](http://blog.tokyoflash.com/2013/09/shield-watch-designed-for-super-heroes/) There might be something familiar about the way that the Shield Watch looks, yet you will first be drawn to its [futuristic streamlined aesthetic](https://www.trendhunter.com/trends/brx5-iridescent). With sufficient illumination, you'll notice the red and blue patterns painted onto the silvery timepiece that will perhaps make you think of Captain America's external armor. The reference is subtle -- perhaps subconsciously understood -- and makes for a sharp and attractive TokyoFlash accessory. The stainless steel material is cut into discs and arranged to produce a [slight conical center](https://www.trendhunter.com/trends/amida-digitrend-open-sapphire). Two inset circles between the pieces reveal a tiny indicator each that points to the hour and the minute in analog fashion. These rings emit EL light for better visibility of Peter Fletcher's Shield Watch, making it [superhero-themed](https://www.trendhunter.com/trends/the-flash) during the day and Tron-esque by night. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 71% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Futuristic Streamlined Aesthetics:** Exploring design approaches that combine sleek aesthetics and futuristic elements can lead to disruptive innovation opportunities in various industries. - **Subtle Superhero References:** Incorporating subtle references to popular superheroes in products can create unique and attractive designs, opening up opportunities in the fashion and accessory industry. - **Illuminated Timepieces:** Developing timepieces with illuminated elements that enhance visibility and create a distinct visual appeal offers disruptive innovation prospects for watchmaking companies. ### Where This Applies - **Fashion and Accessories:** Exploring superhero-inspired designs in fashion and accessory products, such as watches, can create disruptive innovation opportunities. - **Design and Manufacturing:** Incorporating futuristic aesthetics, illumination, and superhero elements in product design can lead to disruptive innovation in the design and manufacturing industry. - **Watchmaking:** Developing illuminated timepieces with unique design elements can offer disruptive innovation prospects in the watchmaking industry. ## Related on Trend Hunter - [Superhero-Inspired Wristwatches](https://www.trendhunter.com/trends/deadpool-and-wolverine-1.md) - [Cinematic Superhero Watches](https://www.trendhunter.com/trends/citizen-x-fantastic-4-first-steps.md) - [Superhero-Honoring Watch Ranges](https://www.trendhunter.com/trends/gshock-x-fantastic-four.md) - [Angular Automobile-Inspired Timepieces](https://www.trendhunter.com/trends/benly-design-s3000-cyber-watch.md) - [Subtly Sci-Fi Watch Designs](https://www.trendhunter.com/trends/star-wars-x-citizen-rebel-starfighter-boxed-set.md) - [Robotic-Themed Retro Timepieces](https://www.trendhunter.com/trends/airo-led.md) - [Tubular Illuminating Clocks](https://www.trendhunter.com/trends/spacetime-blade.md) - [Chromatic Astronaut-Inspired Timepieces](https://www.trendhunter.com/trends/seiko-prospex-speedtimer-ssc947.md) - [Starship-Inspired Dynamic Timepieces](https://www.trendhunter.com/trends/magellan-automatic-star-trek-warp-speed.md)