# Retro-Futuristic Geometric Sunglasses Balenciaga's Shield Rectangle Sunglasses Boast Three Options By Amy Duong | Published 2020-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shield-rectangular References: [hypebeast](https://hypebeast.com/2020/3/balenciaga-rectangular-logo-sunglasses-release) Luxury fashion house [Balenciaga](https://www.trendhunter.com/trends/balenciaga-skiwear-2025) introduces a new launch of the Shield Rectangle sunglasses in three colorway options in time for the warmer seasons to come. The silhouette dates all the way back to the [90s](https://www.trendhunter.com/trends/oakley-neo-jacket) and the latest design retains the most important components from the previous eras. The three main elements include small frames, an acetate base foundation, and colored lenses. Additionally, more [retro design influences](https://www.trendhunter.com/trends/modern-retro-collection) include the slightly cat-eye shape where the ends of the lenses raise at the sides. Branding details can be see in the form of "BB" at the middle of the bridge. The signature "BB" branding is made from metal materials and have visible screws on the sides of the frames. It delivers protective elements in the mirrored screen lenses with UVBand 100% UVA protection. Image Credit: Browns ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 28% | Activity: 3% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Retro-futuristic Sunglasses:** Opportunity to integrate vintage and modern design elements in eyewear for a unique, standout look. - **Geometric Eyewear:** Opportunity to experiment with non-traditional shapes and angles for eyeglasses and sunglasses. - **Colored Lenses:** Opportunity to offer a range of vibrant and bold lens colors for eyewear to add personality and customization options. ### Where This Applies - **Fashion and Luxury Goods:** Expanding eyewear product lines with unique and innovative designs can appeal to fashion-forward consumers. - **Eyewear and Optics:** Integrating vintage design elements and experimenting with new shapes and colors in eyewear can set brands apart in a crowded market. - **Design and Manufacturing:** Incorporating new materials and production techniques can lead to the creation of one-of-a-kind, visually striking eyewear products. ## Related on Trend Hunter - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [90s-Inspired Metallic Sunglasses](https://www.trendhunter.com/trends/oakley-neo-jacket.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Trendy Eco-Conscious Eyewear](https://www.trendhunter.com/trends/bajio-sunglasses.md) - [Refined Hyper-Sporty Sunglasses](https://www.trendhunter.com/trends/tag-heuer-eyewear-collection.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md)