# Shielded Styles Masks Make a Major Fashion Statement for Fall 2009 By Rachel | Published 2009-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shield-masks-fall-2009 References: [trenddelacreme](http://www.trenddelacreme.com/2009/02/blinded-by-fashion-week.html) Taking superhero style to the runways, [Fall 2009 shows](https://www.trendhunter.com/trends/undercover-5) featured masks with varying degrees of intensity. Fashion East showed the [mask style](https://www.trendhunter.com/trends/masquerade-mask-1) with steel glasses, Lydia Delgado showed a black bow that covered the eyes, Richard Nicoll showed a nylon eye mask with clasps, and Francis Montesinos showed a mask adorned with a jewelled eye. Further covering the face, as [Trend de la Creme](http://www.trenddelacreme.com/2009/02/blinded-by-fashion-week.html) pointed out, Marta Montono showed a fully covered face with embroidered eyes, Roberto Piqueras with a full nylon face covering, and Ashish and Francis Montesinos showed the most dramatic offerings, with a full jewelled face covering, and a astronaut-like globe covered in flowers. So channel your favorite [masked avenger](https://www.trendhunter.com/trends/saint-mxxxxxx) in the style of Fall. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 48% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Masked Fashion:** The integration of masks as a fashion accessory creates opportunities for designers to innovate with fabric, embellishments and styles. - **Tech-mask Mashup:** Combining face masks with technology, such as integrating air filtration and music, creates opportunities for new product offerings for health, entertainment and fashion. - **Sustainable Masks:** Innovative use of sustainable fabrics like bamboo, cotton and hemp in mask production create more eco-friendly options for consumers to adopt as a fashion statement. ### Where This Applies - **Fashion:** The fashion industry can leverage the popularity of masks as a fashion accessory to create new product lines that cater to individual preferences and unique styles. - **Healthcare:** Healthcare industry can innovate with mask technology that incorporates air filtration, music therapy or aromatherapy, offering health benefits beyond just blocking pollutants. - **Sustainability:** Sustainability industry can capitalize on a growing trend of eco-consciousness by developing sustainable, reusable and washable masks that help reduce waste and pollution. ## Related on Trend Hunter - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Futuristic Headgear Designs](https://www.trendhunter.com/trends/moonveil-collection.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Block Puzzle Carnival Masks](https://www.trendhunter.com/trends/masquerade-mask-1.md) - [Digital Avatar LED Masks](https://www.trendhunter.com/trends/qudi-mask-2.md)