# Public Poledancing Campaigns The Shibuya Girls Bunkasai Uses Exotic Allure to Attract Customers By Omar Yusuf | Published 2011-11-01 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/shibuya-girls-bunkasai References: [japantrends](http://www.japantrends.com/public-pole-dancing-kicks-off-shibuya-party/) & [shibukaru](http://www.shibukaru.com/web/) Each year, over the course of one week, an audacious fashion event called the [Shibuya Girls Bunkasai](https://www.trendhunter.com/trends/renovated-fashion-store) is held at the ground zero of Japan's style district, the [Parco Shopping Mall](https://www.trendhunter.com/trends/beams-japan). This year's shopping spree, which targets adolescent women especially, has used a salacious, yet admittedly enjoyable [marketing ploy](https://www.trendhunter.com/trends/mwcurated) to attract local interest: pole dancers! In the cavernous foyer of the Shibuya Parco Mall, cleverly-costumed women pirouetted and pranced across a lit stage, showing off their deft moves and referential disguises. The purpose: to spread word of the Shibuya Girls Bunkasai, an annual shopping event aimed at younger girls -- considering the crowd, however, you might middle-aged salary men were the target demographic! Although pole dancing may not be your idea of an ingenious marketing tool, it certainly generated considerable buzz in a city which typically shies away from open displays of sexuality. The burlesque appeal of the dancers, perfectly timed with Halloween, proved the ability of pole dancing to draw a crowd in. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 34% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Exotic Marketing:** Using salacious and controversial marketing ploys to grab attention in a crowded market. - **Innovative Events:** Creating events that are outside of the traditional mold to attract attention and audiences. - **Unexpected Performances:** Using unusual performances to create buzz and capture interest. ### Where This Applies - **Fashion:** Introducing fashion events and campaigns that use unconventional methods to attract customers. - **Nightlife:** Incorporating non-traditional entertainment such as exotic performances into nightlife events. - **Marketing:** Integrating more daring marketing strategies to stand out in the marketplace. ## Related on Trend Hunter - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Modern Pole Fitness Retreats](https://www.trendhunter.com/trends/pole-fitness1.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [Playful Toy-Inspired Pop-Ups](https://www.trendhunter.com/trends/jellycat-caf.md) - [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md) - [In-The-Dark Cosmetic Pop-Ups](https://www.trendhunter.com/trends/shop-in-the-dark.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md)