# Travel-Friendly Muscle Massagers The LiBa Cordless Shiatsu Massager Works Out Muscular Tension By Michael Hemsworth | Published 2018-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shiatsu-massager References: [7gadgets](https://www.7gadgets.com/2018/07/01/liba-cordless-shiatsu-neck-shoulder-back-massager-belt-with-heat/143202) & [amazon](https://www.amazon.com/LiBa-Cordless-Shiatsu-Shoulder-Massager/dp/B0754MVRXN/ref=as_li_ss_tl?_encoding=UTF8&pd_rd_i=B0754MVRXN&pd_rd_r=7F897T7MC8WE579X3EFD&pd_rd_w=q81nG&pd_rd_wg=PwQ52&psc=1&refRID=7F897T7MC8WE579X3EFD&linkCode=ll1&linkId=68e4259aa3ff7d42b3f90f4501b6b5da&tag=trenhunt0f-20) Busy consumers often have little time to take out of their schedule for relaxation, which is increasing the popularity of products like the LiBa Cordless Shiatsu Massager that offer soothing tension relief from anywhere. Integrated with four kneading nodes, the massager will work out muscle tension on any part of the back, neck or legs and allow users to customize the level of intensity by pulling on the integrated straps. The [heated functionality](https://www.trendhunter.com/trends/thermback-led) helps to further increase the soothing benefits of the unit, while the integrated battery will offer over two hours of massaging per charge. The LiBa Cordless Shiatsu Massager boasts a portable design that is free of cords to ensure it's as functional as possible for use when traveling or spending extended periods at the office. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 34% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Portable Muscle Massagers:** The trend of portable muscle massagers is booming, creating opportunities for compact and cordless designs that can be easily used on the go. - **Customizable Intensity Massagers:** Consumers are seeking customizable intensity massagers, driving innovation in products that allow users to adjust the level of intensity based on their preferences and needs. - **Heated Massager Functionality:** The popularity of heated massagers is on the rise, presenting opportunities for products that combine soothing heat with muscle tension relief for enhanced relaxation benefits. ### Where This Applies - **Healthcare and Wellness:** The healthcare and wellness industry can capitalize on the trend of portable muscle massagers by developing innovative designs that cater to the needs of busy consumers seeking relaxation on the go. - **Consumer Electronics:** The consumer electronics industry has the opportunity to create customizable intensity massagers with advanced technological features, catering to the growing demand for personalized relaxation experiences. - **Travel and Leisure:** The travel and leisure industry can tap into the market for heated massagers, offering compact and travel-friendly options that provide muscle tension relief and relaxation benefits for travelers. ## Related on Trend Hunter - [Voice-Controlled Massagers](https://www.trendhunter.com/trends/voicecontrolled-massager.md) - [Adjustable Muscle Massager Systems](https://www.trendhunter.com/trends/thrival-meat-grinder.md) - [Ultrasonic Body-Worn Massagers](https://www.trendhunter.com/trends/softmoshi-s1.md) - [Portable Heated Muscle Massagers](https://www.trendhunter.com/trends/theragun-mini-plus.md) - [Automated Neck Massage Wearables](https://www.trendhunter.com/trends/moza-ai-robohands.md) - [Convertible Body Massagers](https://www.trendhunter.com/trends/total-body-massager.md) - [Powerful Total Body Massagers](https://www.trendhunter.com/trends/oyo.md) - [Malleable Heated Massage Wearables](https://www.trendhunter.com/trends/heating-pad-and-body-massager.md) - [Heat Therapy Massage Guns](https://www.trendhunter.com/trends/picooc-massage-gun.md)