# Portable Urination Tools The 'SheWee' Provides Women with a Sanitary Way to Use the Washroom By Sarah Nazim | Published 2012-07-30 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/shewee References: [shewee](http://www.shewee.ca/) & [facebook](http://www.facebook.com/SheweeWC) The 'SheWee' is a plastic funnel that was created to provide women with the ability to urinate effortlessly when no washroom is to be found. Oftentimes when camping or taking long road trips, it can be a hassle for a women to urinate in the outdoors, because unlike for men, it is not so convenient. This product allows for a hygienic alternative. The product itself comes with a protective case that fits into any purse, and it's available in a selection of colors. The concept for the 'SheWee' was conceived by Samantha Fountain while studying for her Bachelor of Arts Degree in Product Design at De Montfort University Leicester. Not only is this product ideal for outdoor use, but it is also great for women who have trouble urinating in public washrooms due to the health risks involved with sitting on toilet seats. Hospitals and the elderly could also benefit from the convenience of this product. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 27% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Hygienic Portable Urination Tools:** Developing more discreet and hygienic portable urination tools for women, that make it easy and convenient for outdoor and public washroom use, can disrupt the feminine hygiene industry. - **Sustainable Portable Urination Tools:** Creating eco-friendly and biodegradable portable urination tools for women, such as those made from plant-based materials, can disrupt the sustainable products industry. - **Smart Portable Urination Tools:** Innovating portable urination tools with smart technology, such as sensors to measure urine flow or a mobile app to track hydration levels, can disrupt the health tech industry. ### Who This Affects Most - **Feminine Hygiene Products:** The feminine hygiene industry can benefit from developing more discreet, hygienic, and eco-friendly portable urination tools for women. - **Sustainable Products:** The sustainable products industry can benefit from developing biodegradable and plant-based portable urination tools for outdoor and public washroom use. - **Health Tech:** The health tech industry can benefit from innovating smart portable urination tools for women, with sensors to measure urine flow or a mobile app to track hydration levels. ## Related on Trend Hunter - [Inflatable Portable Toilets](https://www.trendhunter.com/trends/airpot.md) - [Outdoor Pee Funnel Kits](https://www.trendhunter.com/trends/save-a-tree-pee.md) - [Non-Invasive Urine Devices](https://www.trendhunter.com/trends/u-scan.md) - [Pebble-Shaped Urine Scanners](https://www.trendhunter.com/trends/uscan.md) - [Water-Free Telescoping Toilet Designs](https://www.trendhunter.com/trends/clesana-x1.md) - [At-Home Urine Analysis Tools](https://www.trendhunter.com/trends/urine-analysis-tool.md) - [Health-Supporting Female Plumbers](https://www.trendhunter.com/trends/world-continence-week.md) - [Packable Backcountry Bathroom Kits](https://www.trendhunter.com/trends/bathroom-kit.md) - [Compact Portable Toilets](https://www.trendhunter.com/trends/clesana-x1-camping-toilet.md)