# Sheryl Crow's Spare-a-Square Campaign Celeb Encourages Less Toilet Paper By Bianca | Published 2007-08-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sheryl-crows-spare-a-square-campaign-celeb-encourages-less-tp References: [sherylcrow](http://www.sherylcrow.com) Songstress Sheryl Crow has been trying to raise awareness for global warming from going on tour in an eco-friendly, [biodiesel-powered bus](https://www.trendhunter.com/trends/rewear-chair) to her latest "Spare a Square" campaign. Crow is trying to encourage people to [use less toilet paper](https://www.trendhunter.com/trends/forevr-roll) in an effort to support the environment. She's reaching out to her fans, asking them to use "only [one square per restroom visit](https://www.trendhunter.com/trends/rollieco), expect, of course, on those pesky occassions where two to three could be required." It's nice to know celebs are using their fame to help promote a greener world! Crow's environmental efforts have been mentioned on Trend Hunter before: ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Celebrity Campaigns:** Disruptive innovation opportunity: Develop eco-friendly campaigns endorsed by celebrities to raise awareness and promote sustainable practices. - **Sustainable Bathroom Practices:** Disruptive innovation opportunity: Invent and market eco-conscious toilet paper alternatives and encourage reduced usage for environmental conservation. - **Celebrity Influence on Environmental Awareness:** Disruptive innovation opportunity: Collaborate with celebrities to leverage their influence and create impactful environmental awareness campaigns. ### Industries Being Reshaped - **Entertainment:** Disruptive innovation opportunity: Explore sustainable initiatives within the entertainment industry, leveraging celebrities to promote eco-friendly practices. - **Consumer Goods:** Disruptive innovation opportunity: Develop sustainable and innovative alternatives to traditional toilet paper products, meeting the growing demand for eco-conscious consumer goods. - **Marketing and Advertising:** Disruptive innovation opportunity: Tap into the power of celebrity endorsements for sustainable marketing campaigns, targeting environmentally-conscious consumers. ## Related on Trend Hunter - [Eco-Focused Toilet Paper Products](https://www.trendhunter.com/trends/sainsburys-toilet-paper.md) - [Tube-Free Toilet Paper Products](https://www.trendhunter.com/trends/tubeless-toilet-paper.md) - [Reimaged Tissue Paper Constructions](https://www.trendhunter.com/trends/perfect-tear.md) - [Festive Bamboo Tissues Papers](https://www.trendhunter.com/trends/stackatree.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Vengeful Toilet Paper Campaigns](https://www.trendhunter.com/trends/flush-your-ex.md) - [Upcycling Body Hair Initiatives](https://www.trendhunter.com/trends/pubes-for-the-planet.md) - [Public Hygiene Campaigns](https://www.trendhunter.com/trends/clean-bathroom-global-challenge.md) - [Eco-Friendly Hygiene Wipes](https://www.trendhunter.com/trends/freshist-debuts1.md)