# Living Pigment Swatches The Sherwin-Williams ‘Color Chips World' Ad is Alive By Amelia Roblin | Published 2010-10-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sherwin-williams-color-chips-world References: [trendland.net](http://trendland.net/2010/10/02/in-a-color-chips-world/) & [mckinney](http://mckinney.com/work/clients/sherwin-williams/color-chips) In the Sherwin-Williams ‘Color Chips World’ commercial, the McKinney advertising agency shows how this brand of pigments can bring spirit to your spaces. With the inventive animation for these videos by [Buck NY](https://www.trendhunter.com/trends/airbnb-1), a fantastic sphere of life is created within this virtual world using scrolled and folded [paint swatches](https://www.trendhunter.com/trends/color-library). The Sherwin-Williams ‘Color Chips World’ ad has been realized along with another commercial called ‘Bees.’ The first unfolds from a natural into a suburban environment, and the second remains within a garden setting. Both absolutely spellbind with [vivacious color](https://www.trendhunter.com/trends/creative-acts-of-color) and animated forms. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 50% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Animated Advertisements:** Utilizing animated forms in advertisements creates a visually compelling experience that captures audience attention and promotes brand recognition. - **Virtual Worlds:** Using virtual worlds to showcase products can provide an immersive experience that allows customers to better understand and connect with the brand. - **Living Pigments:** Developing new pigments that bring color and life to spaces can provide opportunities for brands to differentiate themselves in the market and create new product lines. ### Sectors Adopting This - **Advertising:** The use of animated forms in advertising can lead to disruptive innovation opportunities by creating new ways to showcase products and engage audiences. - **Interior Design:** Creating new living pigments can provide disruptive innovation opportunities for the interior design industry by offering unique color options and expanding the range of available materials. - **Paints and Coatings:** Developing new living pigments can disrupt the paints and coatings industry by creating a new category of color options that offer unique properties and benefits. ## Related on Trend Hunter - [Modern Paint Colorways](https://www.trendhunter.com/trends/anthology-volume-one.md) - [Painted Metaverse Houses](https://www.trendhunter.com/trends/colorverse.md) - [Rebranded Color Campaigns](https://www.trendhunter.com/trends/the-loneliest-color.md) - [Color Infusion Paint Campaigns](https://www.trendhunter.com/trends/paint-your-rent.md) - [Nature-Inspired Paint Ranges](https://www.trendhunter.com/trends/hgtv-home-by-sherwinwilliams.md) - [AR Hair Color Billboards](https://www.trendhunter.com/trends/acidic-color-gloss.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Ultra-Chic Paint Campaigns](https://www.trendhunter.com/trends/lick-the-one-campaign.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md)