# Lounging Shoppers Sherway Gardens Shows the Relaxed Side of Shopping By Ayman | Published 2009-05-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sherway-gardens-relaxed-shopping References: [adsoftheworld](http://adsoftheworld.com/media/print/sherway_gardens_couple) Trend Hunter has featured numerous ad campaigns that showcase the vicious rush and craziness of sales. [Sherway Gardens](https://www.trendhunter.com/trends/torontos-sherway-gardens) goes in the opposite direction to promote their new personal shopping services. A stylish and hip looking young couple is shown lounging on a sofa and blowing gum bubbles with a slogan reading, “Relax, we'll make you look good.” The ad was photographed by Angus Rowe MacPherson for [Extreme Group](https://www.trendhunter.com/trends/extrme-ice-cream), [Toronto](https://www.trendhunter.com/trends/urban-stores-in-toronto), Canada. **Implications** - The casual-cool advertisement was worked on the the creative director Shawn King, along with the associate creative director Matt Syberg-Olsen and the art directors JP Gravina and Brendan Sack. The group did a great job making the Extreme Group look like a classy and confident business. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 1% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Personal Shopping Services:** Opportunity to disrupt the traditional shopping experience by offering personalized and relaxed shopping services to customers. - **Casual and Cool Advertising:** Opportunity to break away from traditional sales-focused advertising and create campaigns that promote relaxation and a stress-free shopping experience. - **Creative Director Role:** Opportunity to leverage the role of creative directors in shaping the image and perception of a business through innovative advertising strategies. ### Who This Affects Most - **Retail:** Opportunity for retailers to differentiate themselves by offering personalized shopping experiences and promoting relaxation in their stores. - **Advertising:** Opportunity for advertising agencies to explore new approaches to campaigns that focus on promoting relaxation and a stress-free shopping experience. - **Creative Design:** Opportunity for creative design professionals to play a crucial role in shaping the image and perception of businesses through innovative and non-traditional advertising strategies. ## Related on Trend Hunter - [Localized Retail Experiences](https://www.trendhunter.com/trends/uniqlo-sherway.md) - [Hyper-Realistic Premium Eyewear Stores](https://www.trendhunter.com/trends/gentle-monster-opens.md) - [Elevated By-Appointment Shopping Services](https://www.trendhunter.com/trends/royalmount-montreal.md) - [Zen-Like Shopping Malls](https://www.trendhunter.com/trends/zenlike-shopping-mall.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Slick Monochromatic Retail Boutiques](https://www.trendhunter.com/trends/tom-ford-boutique.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md) - [Luxury Outwear Pop-Ups](https://www.trendhunter.com/trends/torontos-sherway-gardens.md) - [Consumer-Centric Luxury Car Campaigns](https://www.trendhunter.com/trends/genesis-motors-canada.md)