# Rebranded Detective Cups This Sherlock Holmes Coffee Cup Cleverly Parodies the Starbucks Mug By M | Published 2014-05-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sherlock-holmes References: [thatsnerdalicious](http://www.thatsnerdalicious.com/caffeine/get-your-coffee-to-go-with-sherlock/) & [ebay](http://www.ebay.com/itm/BBC-LIMITED-SHERLOCK-HOLMES-Benedict-Cumberbatch-Mug-Starbucks-Coffee-Cup-/261396995248) If you're a fan of [BBC's](https://www.trendhunter.com/trends/physical-wearables-collection) latest rendition of the infamous Sherlock Holmes character, you can show your fan pride with this hilarious Sherlock Holmes [Starbucks](https://www.trendhunter.com/trends/starbucks-mount-fuji-glass-mug) parody mug. Drinking your coffee every morning from this British sleuth mug will make you feel like a top-notch detective. This Sherlock Holmes mug cleverly re-brands the [iconic Starbucks to-go cups](https://www.trendhunter.com/trends/starbucks-x-mofusand). Rather than the circular mermaid green Starbucks logo, this Sherlock Holmes cup features a black and white image of the BBC Sherlock Holmes played by actor Benedict Cumberbatch. Cumberbatch's face is surrounded by an evergreen ring with the words "Sherlock Coffee" cleverly replacing the familiar Starbucks Coffee typography. On the side of the cup where the conventional Starbucks coffee preference boxes are usually located, a list of the Sherlock show characters is placed instead. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Pop Culture Parody Merchandise:** There is an opportunity for businesses to create merchandise parodies of popular TV shows and brands that appeal to specific fans and audiences. - **Nostalgia Marketing:** Businesses can use nostalgia to create merchandise that appeals to consumers who have an emotional connection to a specific brand or cultural trend. - **Limited Edition Collectibles:** Creating limited edition merchandise can generate excitement and exclusivity, driving sales through demand of a rarity product. ### Where This Applies - **Entertainment Merchandise:** The entertainment industry can create merchandise that parodies popular TV shows and brands to appeal to specific fandoms and audiences. - **Marketing and Advertising:** Marketing and advertising agencies can use nostalgia to create merchandise that appeals to consumers who have an emotional connection to a specific brand or cultural trend. - **Collectibles Industry:** The collectibles industry can create limited edition merchandise to generate excitement and exclusivity, driving sales through demand of a rarity product. ## Related on Trend Hunter - [Sci-Fi Film Franchise Drinkware](https://www.trendhunter.com/trends/picard-tea-cup-set.md) - [Landmark-Inspired Glass Mugs](https://www.trendhunter.com/trends/starbucks-mount-fuji-glass-mug.md) - [Charming Cartoon Cafe Cups](https://www.trendhunter.com/trends/reusable-cup-giveaway.md) - [Co-Branded Hydration Tumblers](https://www.trendhunter.com/trends/starbucks-x-stanley.md) - [Ghost Show-Themed Coffees](https://www.trendhunter.com/trends/pop-culture-coffee.md) - [Fantastical Film-Inspired Coffee Carriers](https://www.trendhunter.com/trends/starbucks-x-wicked-tumblers.md) - [Hidden Cat Kitchenware](https://www.trendhunter.com/trends/cute-cat-coffee-cup.md) - [Iconic Cartoon Drinkware](https://www.trendhunter.com/trends/starbucks-and-peanuts.md) - [Cartoon Cat-Themed Drinkware](https://www.trendhunter.com/trends/hello-kitty-2.md)