# Vibrant Surfer Sunnies The Sheriff and Cherry Spring/Summer 2013 Collection is Beach-Ready By Jana Pijak | Published 2013-03-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sheriff-and-cherry References: [oystermag](http://oystermag.com/exclusive-ollie-henderson-jackson-rado-shot-by-byron-spencer-for-sheriff-cherry) & [sheriffandcherry](http://sheriffandcherry.com/news/) The Sheriff & Cherry Spring/Summer 2013 sunglasses collection is beach ready. The vibrant eyewear line was founded by Mark Vassallo and Mauro Massarotto in 2004 and has been a favorite of musical fashionistas including Grimes to name a few. These [colorful and classically patterned sunnies](https://www.trendhunter.com/trends/bru-eyewear-fall) are modelled by Priscilla's models Ollie Henderson and Jackson Rado who channel drenched surfers in need of some shade. The beachy duo is captured by Byron Spencer's lens while posing in the label's latest [wayfarer eyewear designs](https://www.trendhunter.com/trends/inaugural-eyewear-collection). From mismatched lens frames to a fresh take on the [classic tortoise shell](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly), the Sheriff & Cherry Spring/Summer 2013 eyewear collection is paired with a wardrobe of grungy tanks, neon hued tees and bright color blocked swim shorts worn by models. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 79% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Colorful Eyewear Trend:** The trend for bold and vibrant sunglasses provides opportunities for the fashion and accessories industry to innovate and experiment with new designs and materials. - **Surfer-inspired Fashion Trend:** The surfer-inspired fashion trend offers disruptive innovation opportunities for beachwear and athleisure companies to incorporate vibrant colors, bold patterns, and functional designs. - **Influencer-led Fashion Trend:** The increasing influence of musical fashionistas like Grimes creates opportunities for brands to collaborate and design products that resonate with their followers. ### Where This Applies - **Fashion and Accessories Industry:** Fashion and accessories companies can capitalize on the colorful eyewear trend to offer new and unique products. - **Beachwear and Athleisure Industry:** The surfer-inspired fashion trend offers disruptive innovation opportunities for beachwear and athleisure companies. - **Social Media and Influencer Marketing Industry:** The increasing influence of social media influencers offers opportunities for brands to leverage their followers to promote their products and collaborate on new designs. ## Related on Trend Hunter - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Special Edition Sunglasses Collections](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival.md) - [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md) - [Bold Artful Summer-Ready Sunglasses](https://www.trendhunter.com/trends/asociety.md) - [Streetwear-Informed Sleek Sunglasses](https://www.trendhunter.com/trends/stssy-eyegear-1.md) - [Laidback Fashion Brand Sunglasses](https://www.trendhunter.com/trends/converse-sunglasses.md) - [UV-Activated Sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos.md)