# Crinkled Callout Campaigns These Shera Sound-Proof Walls Ads Make Noises Fall Flat By Amelia Roblin | Published 2011-10-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shera-sound-proof-walls-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/shera_sound_proof_windows_bedroom) & [ogilvy](http://www.ogilvy.com/) Noise is a tricky thing, creeping under doorways and echoing through the halls. It's difficult to control the chaotic waves that will eventually reach our ears, so these Shera Sound-Proof Walls ads reinterpret the properties of sound. To demonstrate that something so ubiquitous and invisible can in fact be managed by a little structural tweaking, the Ogilvy advertising agency of Thailand turned noise into a self-contained plasticky speech bubble. In three different images that suggest house party, a domestic dispute and an intense episode of lovemaking, the dialogue between the concealed characters involved stops short against the wallpaper, unable to penetrate. Reducing the concept of sound to a single restrained force that can be easily blocked, these Shera Sound-Proof Walls ads make their product's job look easy. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 39% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Sound-proofing Solutions:** Disruptive innovation opportunities include developing advanced sound-proofing technologies and solutions to meet the growing demand for noise reduction in various industries. - **Creative Advertising Campaigns:** Disruptive innovation opportunities lie in creating unique and attention-grabbing advertising campaigns that reimagine familiar concepts to promote products or services effectively. - **Visualizing Invisible Concepts:** Disruptive innovation opportunities involve finding innovative ways to visually represent or communicate intangible or invisible concepts to enhance understanding and engagement. ### Who This Affects Most - **Construction:** Disruptive innovation opportunities in the construction industry include developing advanced sound-proofing materials, technologies, and building designs to improve noise control and create more peaceful environments. - **Advertising and Marketing:** Disruptive innovation opportunities in the advertising and marketing industry involve developing creative and innovative approaches to captivate audiences and effectively communicate brand messages. - **Interior Design:** Disruptive innovation opportunities in the interior design industry include incorporating sound-proofing solutions as a key element in creating functional and aesthetically pleasing spaces that prioritize acoustic comfort. ## Related on Trend Hunter - [Geometric Sound-Dampening Wall Art](https://www.trendhunter.com/trends/acoustic-compositions.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Ultra-Thin Sound-Dampening Materials](https://www.trendhunter.com/trends/sound-absorption-material.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Sound-Blocking Office Pods](https://www.trendhunter.com/trends/room-phone-booth.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md)