# Canned Decreased Alcohol Ciders Sheppy’s Cider Has Been Rebranded with a Lower ABV By Michael Hemsworth | Published 2017-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sheppys-cider References: [foodbev](https://www.foodbev.com/news/sheppys-cider-gets-rebrand-launches-lower-abv-canned-range/) The rebranding of Sheppy’s Cider has been done to help keep the brand relevant in the market with consumers who are looking for something that's crisp, refreshing and, above all, innovative. The ciders have been rebranded into [canned options over glass bottles](https://www.trendhunter.com/trends/heineken-ireland) for a lightweight design that will help to decrease the brands emissions when it comes to shipping. The ciders from the brand includes the Vat 14 which is a [classic cider](https://www.trendhunter.com/trends/kopparberg-crisp-apple) with a 5% ABV, while the Vat 07 is a traditional cloud cider with a 4.5% ABV. This makes the ciders perfect for enjoying without having to worry that they contain [too high of an alcohol content](https://www.trendhunter.com/trends/somersby-zero) for those looking to restrict their intake. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Decreased-alcohol Ciders:** Opportunity for brands to cater to health-conscious consumers by offering lower ABV ciders in innovative packaging. - **Canned Packaging:** Disruptive innovation potential in transitioning from glass bottles to lightweight, eco-friendly canned options, reducing shipping emissions. - **Rebranding for Relevance:** Rebranding initiatives can help keep brands relevant in the market by appealing to consumers' desire for crisp, refreshing, and innovative products. ### Industries Being Reshaped - **Cider:** Cider industry can tap into the increasing demand for lower ABV options and sustainable packaging to attract health-conscious consumers. - **Beverage Packaging:** Innovative canned packaging provides opportunities for the beverage packaging industry to create eco-friendly and lightweight designs for various products. - **Brand Management:** Companies specializing in brand management can help cider producers in rebranding efforts to stay relevant in the market and appeal to consumers' evolving preferences. ## Related on Trend Hunter - [Low-Alcohol Summertime Ciders](https://www.trendhunter.com/trends/cornish-orchards-peach-apple.md) - [Invigorating Light Ciders](https://www.trendhunter.com/trends/light-ciders.md) - [Refreshing Demand-Driven Ciders](https://www.trendhunter.com/trends/inchs-cider.md) - [Extra-Crisp Apple Ciders](https://www.trendhunter.com/trends/strongbow-ultra-apple-cider.md) - [Dealcoholized Cider Lines](https://www.trendhunter.com/trends/dealcoholized-cider.md) - [Refreshed Natural Alcoholic Beverages](https://www.trendhunter.com/trends/natural-alcoholic-beverages.md) - [Party-Friendly Alcohol-Free Ciders](https://www.trendhunter.com/trends/alcoholfree-cider.md) - [Alcohol-Free Apple Ciders](https://www.trendhunter.com/trends/thatchers-zero.md) - [Effervescent Light Ciders](https://www.trendhunter.com/trends/effervescent-light-ciders.md)