# British Summertime Ciders Sheppy's Blackberry & Elderflower Cider is Aromatic and Floral By Michael Hemsworth | Published 2023-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sheppys-blackberry-elderflower-cider References: [foodbev](https://www.foodbev.com/news/sheppys-launches-blackberry-and-elderflower-cider/) & [sheppyscider](https://www.sheppyscider.com)  The Sheppy's [Blackberry & Elderflower](https://www.trendhunter.com/trends/white-claw-blackberry) cider is a new variation on the brand's other flavor options that aims to provide consumers with a [refreshing, summer-themed libation](https://www.trendhunter.com/trends/summer-party-pack) to enjoy this season. The cider is characterized by its light crimson color that will reveal aromatic notes of elderflower along with notes of blackberries in the mix for a slight touch of [fruity sharpness](https://www.trendhunter.com/trends/1868-berry-blush-hard-cider). The cider is being launched in several serving sizes including 500ml bottles in 12 packs as well as five and 20-liter Bag in Box options, which are priced starting at £25.50. Managing Director David Sheppy spoke on the Sheppy's Blackberry & Elderflower cider saying, "Cider and elderflower have always enjoyed an incredible partnership, and the added infusion of natural blackberry juice has resulted in something really special. It adds a deep hue and a depth of rural flavours.” ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 8% | Activity: 9% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Summer-themed Ciders:** Opportunity for cider companies to create seasonal variations that appeal to consumers during warmer months. - **Fruit-infused Ciders:** Opportunity for cider companies to experiment with different fruit flavor combinations to enhance their products. - **Alternative Packaging Options for Ciders:** Opportunity for cider companies to offer more variety in packaging sizes for consumers to choose from. ### Who This Affects Most - **Beverage Industry:** Opportunity for beverage companies to expand their cider product lines to meet consumer demand for unique and refreshing options during the summer months. - **Alcohol Industry:** Opportunity for alcohol companies to tap into the growing trend of fruit-infused alcoholic beverages. - **Packaging Industry:** Opportunity for packaging companies to innovate and offer alternative packaging options for beverage companies, such as bag in box, to meet changing consumer preferences. ## Related on Trend Hunter - [Fruity Blackcurrant Ciders](https://www.trendhunter.com/trends/apple-and-blackcurrant.md) - [Summertime Berry-Flavored Ciders](https://www.trendhunter.com/trends/crumpton-oaks-cider.md) - [Fruit-Forward Blackcurrant Ciders](https://www.trendhunter.com/trends/thatchers-apple-blackcurrant.md) - [Affordable Summery Ciders](https://www.trendhunter.com/trends/strongbow-strawberry.md) - [Low-Alcohol Summertime Ciders](https://www.trendhunter.com/trends/cornish-orchards-peach-apple.md) - [Peachy Dual-Fruit Ciders](https://www.trendhunter.com/trends/rekorderlig-peachraspberry.md) - [Summertime Cider Collections](https://www.trendhunter.com/trends/cider-collection.md) - [Dessert-Like Low-ABV Ciders](https://www.trendhunter.com/trends/brothers-cider-flavors.md) - [Electrifying Craft Ciders](https://www.trendhunter.com/trends/craft-ciders.md)