# Stylish In-Store Murals The Shepard Fairey and Andre Saraiva Levi's Painting is Consumer-Themed By Jordy E | Published 2012-06-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/shepard-fairey-and-andre-saraiva2 References: [nylonguysmagazine.tumblr](http://nylonguysmagazine.tumblr.com/post/25102397699/shepard-fairey-andre-levis) & [us.levi](http://us.levi.com/home/index.jsp) The Shepard Fairey and Andre Saraiva mural in the heart of Paris' flagship [Levi's](https://www.trendhunter.com/trends/levis-and-kenzo) store does an excellent job of merging consumerism with art. The duo has been known for their epic production of [street graffiti](https://www.trendhunter.com/trends/silent-echoes), lining the walls of well-known European structures. Although Fairey and Saraiva have remained graffiti-focused in the past, they have also branched out into the realm of fashion. Their release of a high-profile edition of Levi's jean jackets was met with customer enthusiasm, and it is no wonder that the two have again paired up with the [authentic denim label](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi). This time however they have put their best skills to the test with aggressive red, white and black paintings of sings that read "obey" and "de la guerre." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 41% | Activity: 39% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti) ## Key Themes ### What's Driving This Trend - **Consumer-themed Murals:** The merging of consumerism with art presents an opportunity for businesses to create visually captivating in-store experiences that deepen customer engagement. - **Street Art Collaborations:** Collaborations between street artists and fashion brands can create new, unique products and curate a distinct brand identity. - **High-profile Limited Editions:** Limited edition product releases in collaboration with notable artists can increase customer interest and demand. ### Who This Affects Most - **Retail Industry:** Retailers can incorporate consumer-themed murals and collaborate with street artists to create distinctive in-store experiences that attract and retain customers. - **Fashion Industry:** Fashion brands can work with renowned street artists to create high-profile limited edition collections that generate buzz and drive sales growth. - **Art Industry:** The merging of consumerism and art opens up opportunities for artists to explore alternative revenue streams through collaborations with various businesses and brands. ## Related on Trend Hunter - [Artist-Inspired Sweaters](https://www.trendhunter.com/trends/lee-x-basquiat.md) - [Graffiti-Painted Homeware Products](https://www.trendhunter.com/trends/amour-collection.md) - [Street Artist Digitalized Exhibitions](https://www.trendhunter.com/trends/shepard-fairey-1.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Graffiti Ski Streetwear](https://www.trendhunter.com/trends/elho-x-andr-saraiva.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Denim-Themed Luxury Figurines](https://www.trendhunter.com/trends/levis-6.md)