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# Real-Time Power-Tracking Outlets
The Shelly Plug Gen4 Supports Matter, Zigbee, WiFi and More

By Michael Hemsworth | Published 2025-12-19 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/shelly-plug-gen4
References: [t3](https://www.t3.com/home-living/smart-home/shellys-most-advanced-smart-plug-is-here-its-compatibility-and-price-is-hard-to-beat) & [us.shelly](https://us.shelly.com/?srsltid=AfmBOooiIY_ZX0CnLpvDBNt5LSYWDUdE77vl9TqJBy20Q78aZyLKDoMT)

![Real-Time Power-Tracking Outlets](https://cdn.trendhunterstatic.com/thumbs/593/shelly-plug-gen4.jpeg)

The Shelly Plug Gen4 is a smart home accessory for the US market that's engineered to work seamlessly with a variety of connected device ecosystems, while also offering advanced tracking.

The smart plug is compact enough to be installed into any outlet where it will go to work connecting to any major smart home ecosystem thanks to [Matter](https://www.trendhunter.com/trends/eve-energy-outlet-1), [Zigbee](https://www.trendhunter.com/trends/smart-home-devices1) and WiFi. The plug is rated to support up to 1800W, which will accommodate use within office environments or elsewhere in the home where power-hungry devices like appliances are located. The unit can be set to a schedule or manually controlled from afar to let users maintain total control over how much energy they're using.

The Shelly Plug Gen4 also enables [real-time power tracking](https://www.trendhunter.com/trends/homey-energy-dongle) to let users keep an eye on how much energy is being used.

Image Credit: Shelly

## Trend Insights (Trend Hunter)

- Score: 8.5/10
- Popularity: 98% | Activity: 99% | Freshness: 59%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What Makes This Trend Stand Out

- **Interoperable Smart Home Devices:** Products like the Shelly Plug Gen4 capitalize on the growing demand for smart home devices that seamlessly integrate across multiple ecosystems, fostering innovation in multi-platform compatibility.
- **Energy Usage Transparency:** Real-time power tracking features in smart plugs highlight a shift towards energy usage transparency, presenting opportunities for companies to innovate in energy management solutions for the home and office.
- **Remote Device Control:** The ability to control smart home devices from afar is driving a trend towards more flexible and efficient remote device management, encouraging advancements in user-interface and control technologies.

### Sectors Adopting This

- **Smart Home Technology:** Innovations like the Shelly Plug Gen4 are propelling the smart home technology industry towards a future of enhanced connectivity and user-controlled energy efficiency.
- **Energy Management Systems:** Energy usage tracking in real time contributes to the emerging industry of energy management systems, which aims to optimize power consumption in both residential and commercial settings.
- **Home Automation:** The integration of various control systems into a single device marks a transformative era for the home automation industry, urging development of more versatile and adaptive technologies.

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