# Enhanced IoT Services Shelly Group AD is Set to Unveil Its Gen3 Series of IoT Devices By Kalin Ned | Published 2024-01-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/shelly-group References: [ces.vporoom](https://ces.vporoom.com/2024-01-03-Shelly-Set-to-Launch-Next-Generation-Products-at-CES-2024#assets_111:23505)  Set on unveiling its Gen3 series of IoT devices at CES 2024, the Bulgarian [Shelly Group](https://www.trendhunter.com/trends/ht-gen3) [AD](https://www.trendhunter.com/trends/ad-alchemy) aims to redefine user interactions with smart homes and businesses. The new products, equipped with Shelly's powerful chip offering eight megabytes of memory, promise enhanced performance, streamlined control of third-party devices through "virtual components," and compatibility with the upcoming [Matter standard](https://www.trendhunter.com/trends/matter-15). Notably, the increased memory "guarantees smoother and faster operation," the "virtual components" can be accessed through the Shelly Smart Control app, and Matter compatibility allows for reliable and secure connectivity. Dimitar Dimitrov, Co-CEO of Shelly Group, shared: "With increased memory capacity and enhanced capabilities, users can experience enhanced product functionalities and reliability of our devices. These new products mark a significant milestone for [the brand] as it continues to deliver cutting-edge solutions that empower users to create truly smart homes and businesses." Image Credit: CES 2024 ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 23% | Activity: 46% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Enhanced Iot Devices:** Shelly Group AD aims to redefine user interactions with smart homes and businesses by unveiling its Gen3 series of IoT devices offering enhanced performance and streamlined control. - **Virtual Components:** Shelly's Gen3 series of IoT devices provide users with virtual components accessible through their Smart Control app, enabling easier and more efficient control of third-party devices. - **Matter Compatibility:** The upcoming Gen3 series of IoT devices from Shelly Group AD offer reliable and secure connectivity through compatibility with the Matter standard, ensuring seamless integration with other smart home devices. ### Where This Applies - **Smart Home Technology:** Shelly's Gen3 series of IoT devices revolutionize the smart home technology industry by offering enhanced performance, streamlined control, and seamless integration. - **Consumer Electronics:** The Gen3 series of IoT devices from Shelly Group AD introduce disruptive innovation opportunities in the consumer electronics industry with virtual components and increased memory capacity for enhanced functionalities. - **Iot Connectivity Solutions:** Shelly Group AD's Gen3 series of IoT devices, with their Matter compatibility, open up new possibilities in the IoT connectivity solutions industry, enabling reliable and secure connectivity for smart homes and businesses. ## Related on Trend Hunter - [Wi-Fi-Connected Smart Sensors](https://www.trendhunter.com/trends/ht-gen3.md) - [Multi-Protocol Smart Home Devices](https://www.trendhunter.com/trends/smart-home-devices1.md) - [Updated Smart Home Devices](https://www.trendhunter.com/trends/eve-systems.md) - [Real-Time Power-Tracking Outlets](https://www.trendhunter.com/trends/shelly-plug-gen4.md) - [Affordable Smart Home Ecosystems](https://www.trendhunter.com/trends/interconnected-devices.md) - [Collaborative Smart Lighting](https://www.trendhunter.com/trends/smartthings-2.md) - [Standardized Compatibility Smart Hubs](https://www.trendhunter.com/trends/switchbot-hub-2.md) - [Omni-Compatible Smart Home Devices](https://www.trendhunter.com/trends/ikea-smart-home.md) - [Advanced Tech Component Designs](https://www.trendhunter.com/trends/ic-design.md)