# See-Through Motor Oil Ads The Shell Transparent Car Commercial Leaves Nothing to the Imagination By Michael Hines | Published 2010-04-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/shell-transparent-car References: [dvice](http://dvice.com/archives/2010/04/dont-care-what.php) & [shell](http://www.shell.com/) You don't have to be a gearhead to get into this [Shell](https://www.trendhunter.com/trends/shell-1) transparent car commercial. This ad spot features a see-through [Nissan](https://www.trendhunter.com/trends/nissan-smell-my-dust) 370Z getting a taste of Shell Helix Ultra motor oil. The Shell transparent car is interesting and incredibly creative. Most [motor oil ads](https://www.trendhunter.com/trends/stlc) feature men with deep, gravelly voices telling you how many miles their oil lasts and how it's better than that stuff from "the other guys." Shell's ad is stripped down and simple, which is the way it should be. Check out the video below to see the glory that is a transparent Nissan 370Z running on Shell Helix Ultra. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 55% | Activity: 89% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Transparent Car Ads:** Opportunity for disruptive innovation in car advertising by featuring transparent car models to highlight product benefits. - **Creative Motor Oil Commercials:** Opportunity for disruptive innovation in motor oil advertising by creating unique and visually appealing commercials. - **Simplified Advertising Approach:** Opportunity for disruptive innovation in advertising by adopting a stripped-down and simple approach to convey the product's value. ### Industries Being Reshaped - **Automotive Advertising:** Opportunity for disruptive innovation in the automotive industry by incorporating transparent car ads to showcase product performance. - **Motor Oil Marketing:** Opportunity for disruptive innovation in the motor oil industry by developing creative commercials to differentiate brands and attract consumers. - **General Advertising:** Opportunity for disruptive innovation in the advertising industry by adopting a simplified approach to effectively communicate product benefits. ## Related on Trend Hunter - [Semi-Transparent Electric Bikes](https://www.trendhunter.com/trends/dab-1-transparent-edition.md) - [Semi-Transparent Concept Cars](https://www.trendhunter.com/trends/renault-twingo-concept.md) - [Transparent Sphere Vehicles](https://www.trendhunter.com/trends/sphere-vehicle.md) - [Bulletproof Transparent Glass Motorcycles](https://www.trendhunter.com/trends/nuclear.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Luminated Transparent Custom Vehicles](https://www.trendhunter.com/trends/volkswagen-id-3-ev.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md)