# Fried Egg Shell Tacos The Taco Bell Naked Breakfast Taco is an All-in-One Meal Option By Michael Hemsworth | Published 2017-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shell-taco References: [brandeating](http://www.brandeating.com/2017/04/taco-bell-to-test-egg-breakfast-taco.html) [Taco Bell](https://www.trendhunter.com/trends/new-breakfast-tots) is a quick service restaurant associated with lunch and dinner, but the Taco Bell Naked Breakfast Taco is a fried egg shell taco that aims to take the brand into morning meal territory. Set to be test marketed in Michigan starting in late-April, the Taco Bell Naked Breakfast Taco features, as mentioned, has a fried egg shell taco base that has been filled with sausage or bacon, potato bites, [nacho cheese sauce](https://www.trendhunter.com/trends/nacho-taco-bravo) and shredded cheddar. The Taco Bell Naked Breakfast Taco also comes in a Dressed version that sees the exterior of the breakfast taco wrapped in a warm Gordita flatbread. The Taco Bell Naked Breakfast Taco can be easily augmented to be a [protein-focused food option](https://www.trendhunter.com/trends/double-meat-breakfast-tacos) by simply eliminating potatoes. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 27% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Breakfast Taco Trend:** Breakfast-themed options offered by quick service restaurants, specifically in the form of tacos that utilize eggs in unique ways. - **All-in-one Meal Trend:** Meal options that combine a variety of flavors and ingredients to create a single dish, such as the Naked Breakfast Taco ### Where This Applies - **Fast Food Industry:** Innovative breakfast items that cater to on-the-go consumers are a major area for the fast food industry to capitalize on. - **Dairy Industry:** Breakfast items that incorporate cheese, such as nacho cheese and cheddar, could benefit the dairy industry through increased demand. - **Meat Industry:** Breakfast items that feature meat, such as sausage and bacon, could lead to partnerships and opportunities for the meat industry to create unique options for consumers. ## Related on Trend Hunter - [Breakfast-style Tater Tots](https://www.trendhunter.com/trends/new-breakfast-tots.md) - [Tex-Mex QSR Breakfast Wraps](https://www.trendhunter.com/trends/taco-bell-breakfast-crunchwrap.md) - [QSR Breakfast Tex-Mex Wraps](https://www.trendhunter.com/trends/breakfast-california-crunchwrap.md) - [Pancake-Based Breakfast Taco](https://www.trendhunter.com/trends/bacon-egg-and-cheese-pancake-tacos.md) - [Breakfast-Themed QSR Box Meals](https://www.trendhunter.com/trends/bell-breakfast-box.md) - [Breakfast Taco Kits](https://www.trendhunter.com/trends/breakfast-taco-kit.md) - [Stuffed Quesadilla Breakfast Tacos](https://www.trendhunter.com/trends/stuffed-breakfast-quesadilla.md) - [Sausage Stuffed Breakfast Tacos](https://www.trendhunter.com/trends/breakfast-taco-made-with-jimmy-dean-sausage.md) - [Protein Breakfast Tacos](https://www.trendhunter.com/trends/protein-breakfast-tacos.md)