# Clean Air Campaigns The Shell 'Kite' Commercial Shows the Oil Company's Greener Innitiatives By Vittoria Natarelli | Published 2010-06-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/shell-kite-commercial References: [coloribus](http://www.coloribus.com/adsarchive/tv-commercials/shell-kite-658705/) This [Shell](https://www.trendhunter.com/trends/shell-1) 'Kite' commercial aims to show off the oil company's good deeds. Shell created a fuel oil to lessen the effect of emissions in surrounding local communities. With this fuel oil, Shell managed to [cut soot emissions](https://www.trendhunter.com/trends/ecos-1) from factories by up to 75%. This is an impressive step, especially considering that it is an oil company. The Shell 'Kite' commercial, which uses Brazil as an example, proves that even the bad guys of the environment can be the good guys. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 14% | Activity: 73% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fuel Innovation:** Opportunity for companies to develop alternative fuel sources that reduce emissions and improve air quality. - **Environmental Goodwill Branding:** Brands can leverage their sustainability efforts to improve their public perception and showcase their positive impact on the environment. - **Emission Reduction Technologies:** Innovation in technologies and practices that help reduce emissions from factories and industries, leading to cleaner air and healthier communities. ### Industries Being Reshaped - **Oil and Gas Industry:** Disruptive innovation opportunities exist for oil and gas companies to invest in and develop cleaner fuel alternatives and reduce their environmental impact. - **Renewable Energy Industry:** The renewable energy sector can capitalize on the increasing demand for sustainable energy solutions and provide greener alternatives to traditional energy sources. - **Environmental Consulting Industry:** Consulting firms specializing in environmental sustainability and emission reduction can assist businesses in implementing greener practices and improving their environmental footprint. ## Related on Trend Hunter - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Greenhouse Gas-Reducing Video Tools](https://www.trendhunter.com/trends/creative-optimizer.md) - [Sustainable Cooking Oil Initiatives](https://www.trendhunter.com/trends/clean-oil-crew.md) - [Virtual Gas-Themed Worlds](https://www.trendhunter.com/trends/shell-1.md) - [Reflection-Encouraging Edible Oil Campaigns](https://www.trendhunter.com/trends/simply-fresh.md) - [Ethical Tea Commercial Campaigns](https://www.trendhunter.com/trends/clipper-teas-2.md) - [Avocado Oil-Based Product Campaigns](https://www.trendhunter.com/trends/chosen-to-save-food.md) - [Parent-Focused TV Campaigns](https://www.trendhunter.com/trends/naturefresh.md)