# Shelf-Stable Fruit Purees The Oregon Fruit Company Just Unveiled New Shelf Stable Pourable Fruit By Katherine Pendrill | Published 2024-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shelf-stable-pourable-fruit References: [restaurantmagazine](https://www.restaurantmagazine.com/the-oregon-fruit-company-launches-shelf-stable-pourable-fruit-for-foodservice/) & [oregonfruit](https://www.oregonfruit.com/shelf-stable-fruit-purees/)  The Oregon Fruit Company has just unveiled an exciting new shelf stable Pourable Fruit product for foodservice brands. [Fruit-forward drinks](https://www.trendhunter.com/trends/odwalla) are a popular menu item at many quick-service restaurants, coffee shops, and bars. However, adding that fruit flavor usually means using [fruit-based purees and syrups](https://www.trendhunter.com/trends/pure-by-monin-range) that are high in sugar and corn syrup. In contrast, The Oregon Fruit Company's new shelf stable Pourable Fruit product boasts real fruit as the first ingredient and is only lightly sweetened with vegan sugar. In fact, the fruit products feature no artificial colors, flavors, or high fructose corn syrup. Lending themselves to a wide variety of drinks and applications, the new lineup of shelf stable Pourable Fruit products will be offered in three different expressions, including Smooth (pureed until smooth), Diced (containing real fruit pieces_, and Unsweetened (no added sweeteners). Image Credit: The Oregon Fruit Company ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 32% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Natural Sweeteners:** A rise in demand for low-sugar and naturally sweetened products is prompting innovation in healthier drink and food menu options. - **Shelf-stable Foods:** The development of shelf-stable food products offers greater convenience and reduces food waste, appealing to eco-conscious consumers. - **Fruit-based Ingredients:** Utilizing real fruit as a primary ingredient in consumables is gaining traction, responding to consumer preferences for authenticity and transparency. ### Industries Being Reshaped - **Foodservice:** New shelf-stable fruit products are revolutionizing menu offerings, providing versatile and healthier ingredient options for restaurants and cafes. - **Beverage:** The beverage industry is seeing an influx of naturally sweetened fruit drink additives that cater to health-conscious drinkers. - **Packaged Foods:** Advancements in preserving real fruit without artificial additives are transforming the packaged food sector, appealing to a broader market. ## Related on Trend Hunter - [Pourable Shelf-Stable Fruits](https://www.trendhunter.com/trends/pourable-fruit.md) - [Free-From Concentrated Juice Drinks](https://www.trendhunter.com/trends/real-fruit-refreshers.md) - [Shelf-Stable Smoothie Pouches](https://www.trendhunter.com/trends/outshine.md) - [All-Natural Fruit Purees](https://www.trendhunter.com/trends/real-fruit-purees.md) - [Blended Flavor Fruit Purees](https://www.trendhunter.com/trends/clearspring-organic-pure.md) - [Connected Purée Cartons](https://www.trendhunter.com/trends/ravifruits-mixologi.md) - [Shelf-Stable Fruit Pops](https://www.trendhunter.com/trends/ezee-freezee.md) - [Pouch-Packaged Fruit Smoothies](https://www.trendhunter.com/trends/motts-fruit-smoothie.md) - [Freeze-Dried Fruit Smoothies](https://www.trendhunter.com/trends/paradise-fruits.md)