# Transparency-Boosting Shelving Labels Raley’s Shelf Guide Uses Icons to Quickly Communicate Info By Laura McQuarrie | Published 2019-07-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/shelf-guide References: [businesswire](https://www.businesswire.com/news/home/20190716005290/en) & [raleys](https://www.raleys.com/our-purpose/shelf-guide/) Consumers are looking for products that are [plant-based, nutrient-dense and high in protein](https://www.trendhunter.com/trends/harris-teeter), and rather than relying on a product's packaging design to communicate this information, Raley’s Shelf Guide implements its own system of 23 [easily identifiable, colorful labels](https://www.trendhunter.com/trends/coop-and-vusiongroup). The easy-to-navigate system helps to make product information available at a quick glance, saving consumers the hassle of having to carefully examine the specifications of individual products. Raley’s Shelf Guide helps to efficiently increase transparency and provide access to products to support a healthier life. The icons span both food and non-food categories, making it easy for consumers to purchase food and beverages that are vegan and gluten-free, as well as health, beauty and household products that are paraben-free, free from added fragrance and clean label. Raley’s Shelf Guide also includes pet care icons for grain-free, good for gut health, non-GMO and raw. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 82% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Transparency-boosting Labels:** The implementation of easily identifiable, colorful labels helps increase transparency and streamline product information. - **Streamlined Product Information:** The use of a standardized labeling system saves consumers time and effort by providing quick access to important product details. - **Multi-category Icons:** By including icons for food, non-food, and pet care categories, the labeling system caters to a wide range of consumer needs and preferences. ### Who This Affects Most - **Grocery Retail:** The implementation of transparency-boosting labels presents an opportunity for grocery retailers to enhance the shopping experience and meet consumer demand for more easily accessible product information. - **Health and Beauty:** The use of easily identifiable icons on health, beauty, and household products opens up opportunities for companies in the industry to highlight key qualities such as being paraben-free, fragrance-free, and clean label. - **Pet Care:** The inclusion of pet care icons for grain-free, gut health, non-GMO, and raw products offers disruptive innovation opportunities for the pet care industry to cater to the growing demand for specialized pet products. ## Related on Trend Hunter - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Food Transparency Apps](https://www.trendhunter.com/trends/food-transparency-app.md) - [Radically Transparent Treats](https://www.trendhunter.com/trends/lexington-bakes-radical-ingredient-transparency.md) - [Digital Food Labels](https://www.trendhunter.com/trends/nutrislice-spotlight.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Transparency-Focused Rebranding Campaigns](https://www.trendhunter.com/trends/scotts-protein-ball.md) - [Video-Equipped Smart Shelf Tags](https://www.trendhunter.com/trends/cornerstone-for-natural.md) - [Better-For-You Grocer Product Logos](https://www.trendhunter.com/trends/aldi-live-healthy.md) - [QR-Enabled Shelf Tags](https://www.trendhunter.com/trends/smart-shelf-tags.md)