Valentine's Day is one time of year that has people thinking about romantic relationships, but a new generation of young women are learning to foster bonds with one another first. On this theme, Trend Hunter President Shelby Walsh recently shared a few insights with The Globe and Mail based on findings from our research experts.
While there are plenty of dating apps that have taken a page from Tinder in the hopes of seeing a fraction of its success, there are also a number of matchmaking apps designed for non-romantic pursuits as well. A few of these examples include apps like Skout, Hey Vina! and Smeeters, which help people find travel partners, new companions or groups of friends.
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Trend Hunter’s research has shown romantic relationships are not the top priority for those in their 20s today, and the notion that one needs a man or woman is being scoffed at – especially by young women. Movies such as How to be Single feature strong single leading ladies such as Jennifer Lawrence; meanwhile prominent celebrities like Taylor Swift are shifting the focus from romantic unions to other types of relationships.
For even more insights, check out the full article on The Globe and Mail here.