Over the past year, there have been countless innovations introduced that are set to play a part in reshaping commerce of the future. In order to help businesses of all sizes identify and take advantage of some of the ways that the buyer experience can be influenced, Shelby Walsh recently shared five key patterns with The Globe and Mail from our 2016 Trend Report.
From streamlined feedback to resource sharing, curated dining and recognition purchasing, these high-level trends will play significant a part in shaping the way that consumers acquire, use and experience a brand's offerings in the next year.
Five Trends That Will Change Consumer Behavior in 2016
Brick and mortar and e-commerce have been fiercely competing over the past handful of years, but the line between the two has become increasingly blurred. One Canadian business is really trying to take the shopping experience to the next level. Well.ca created a completely virtual store at Toronto’s Union Station, where passersby could scan the QR code of any product pictured on the wall to purchase. Slyce, another Canadian-based company, also provides consumers with a convenient way to purchase. Just take a picture of a product in a store, and its visual product search technology will allow you to immediately purchase that item from your smartphone.
For an in-depth description of each of the five trends, read the full article on The Globe and Mail here.