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# Bold Biker Beautorials
The Shelby Keeton Marie Claire UK Shoot is Edgy and Dynamic

By Jana Pijak | Published 2012-03-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/shelby-keeton-marie-claire-uk
References: [the-electric.blogspot](http://the-electric.blogspot.com/2012/03/heartbreaker.html) & [scriptical.wordpress](http://scriptical.wordpress.com/2012/03/08/shelby-keeton-for-marie-claire-uk-april-2012/)

The Shelby Keeton Marie Claire UK fashion story is featured in the British publication’s April 2012 issue. Captured by the lens of fashion photographer Jason Hetherington, Shelby is a vision in a range of leather-clad pieces inspired by bold [biker fashions](https://www.trendhunter.com/trends/bobber-motorbikes).

Infused with youth and a multitude of edgy ensembles, this effortlessly cool editorial dares to push style boundaries. Showcasing [retro-inspired make-up](https://www.trendhunter.com/trends/il-pranzo-campaign) and volume-enriched hair, Shelby is a biker bombshell who gains attention for all the right reasons.

Outfitted by stylist Lisa Oxenham, the fresh-faced model sports fitted trousers, leather jackets and sleek tanks. Pairing minimalist must-haves with [bold statement accessories](https://www.trendhunter.com/trends/vintageinspired-jewelry), this Shelby Keeton Marie Claire UK editorial shines a spotlight on accent rings, bold bangles and plenty of rockabilly inspired eyeliner.

Fusing bold beauty looks with statement-making wardrobe selects, this memorable beautorial is a contemporary take on classic biker babe styles.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 48% | Activity: 64% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Bold Biker Fashion:** Disruptive innovation opportunities include creating sustainable and eco-friendly materials for leather-clad pieces.
- **Retro-inspired Makeup:** Disruptive innovation opportunities involve developing new cruelty-free and ethically sourced makeup products with a retro aesthetic.
- **Statement Accessories:** Disruptive innovation opportunities include designing technologically advanced accessories that combine fashion and functionality.

### Who This Affects Most

- **Fashion:** Companies can capitalize on the bold biker fashion trend by producing innovative and sustainable leather garments.
- **Beauty:** The retro-inspired makeup trend presents opportunities for beauty companies to create new product lines catering to the vintage-loving demographic.
- **Accessories:** The statement accessories trend offers opportunities for accessory brands to create innovative, tech-infused designs that make a bold fashion statement.

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