# Sustainable Indigenous Apparel Lines SHEIN Taps Marika Sila for a New Eco-Friendly Capsule By Kanesa D | Published 2024-07-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shein-2 References: [fashionmagazine](https://fashionmagazine.com/sponsored-content/shein-collection-marika-sila/) & [ca.shein](https://ca.shein.com/campaigns/sheinxmarikasila?ici=s1%252560EditSearch%252560marika%252560_fb%252560d1%252560PageHome&search_redir=1&search_words=marika&src_identifier=st=2%252560sc=marika%252560sr=0%252560ps=1&src_module=search&src_tab_page_id=page_home1717599261273)  Introducing the La SHEIN x Marika Sila Collection, launched on May 31 to coincide with National Indigenous History Month in Canada. The collection showcases a range of stylish pieces that seamlessly integrate [GLOWMODE activewear](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion) with [eco-conscious designs](https://www.trendhunter.com/trends/regeneration-nation) from evoluSHEIN by Design. Central to the collection's ethos are [sustainable production techniques](https://www.trendhunter.com/trends/oceanhug) and materials chosen for their lower environmental impact. This includes the use of forest-safe viscose fibers and recycled content not only in the garments themselves but also in the packaging, reflecting a commitment to responsible fashion practices. SHEIN has also pledged to support the Indigenous community by donating 10 percent of all proceeds from sales made until June 30 to a Canadian non-profit organization. To further encourage participation, shoppers can use the code MS at checkout for an additional 15 percent discount until the end of June. Image Credit: SHEIN ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 47% | Activity: 27% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Eco-friendly Capsule Collections:** Blending sustainability with fashion, eco-friendly capsule collections like the SHEIN x Marika Sila combine style with environmentally conscious design. - **Indigenous Collaboration Initiatives:** Fashion brands partnering with Indigenous designers introduce cultural richness, while highlighting diverse and ethical production practices. - **Forest-safe Viscose Fibers:** Utilizing forest-safe fibers such as sustainable viscose redefines the material sourcing landscape in modern apparel production. ### Who This Affects Most - **Sustainable Fashion:** Sustainable fashion is evolving with eco-conscious methodologies, setting new standards for environmental and social responsibility. - **Ethical Manufacturing:** Ethical manufacturing practices prioritize reduced environmental impact and fair labor, appealing to increasingly conscientious consumers. - **Community Support Initiatives:** Businesses integrating community support initiatives, like donating proceeds to non-profit organizations, foster social goodwill and community engagement. ## Related on Trend Hunter - [Affordable Deadstock Apparel](https://www.trendhunter.com/trends/shein-1.md) - [Vibrant Low-Impact Workout Capsules](https://www.trendhunter.com/trends/mom-me-activewear.md) - [Expressive Color-Rich Apparel](https://www.trendhunter.com/trends/shein-3.md) - [Inclusive Sustainable Swimwear](https://www.trendhunter.com/trends/versatile-sustainable-swimwear.md) - [Fashion-Forward Layering Lines](https://www.trendhunter.com/trends/shein-layering-lines.md) - [Global Fashion Promotions](https://www.trendhunter.com/trends/shein-black-friday.md) - [Versatile FW24 Apparel Collections](https://www.trendhunter.com/trends/shein-x-carly-lawrence.md) - [Fall-Inspired Hiking Capsules](https://www.trendhunter.com/trends/hiking-essentials.md) - [Sustainable Shapewear Lines](https://www.trendhunter.com/trends/oceanhug.md)