# Crunchy Collaboration Candy Products Sheila G’s Brownie Brittle Reese's Pieces is Thin and Crispy By Michael Hemsworth | Published 2023-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sheila-gs-brownie-brittle-reeses-pieces References: [foodbev](https://www.foodbev.com/news/second-nature-brands-unveils-gluten-free-brownie-brittle-reeses-pieces/) & [secondnaturebrandsus](https://secondnaturebrandsus.com)  The [Sheila G’s](https://www.trendhunter.com/trends/brownie-brittle-x-mms-minis) Brownie Brittle Reese's Pieces is a crispy, crunchy candy product created in collaboration between the brands to provide consumers with a sweet treat to enjoy this spring. The product features the signature profile of Sheila G's Brown Brittle that has been topped with [peanut butter Reese's Pieces](https://www.trendhunter.com/trends/reeses-filled-pretzels) for an extra touch of flavor and crunch. The collaboration snack maintains a [gluten-free recipe](https://www.trendhunter.com/trends/glutenfree-treats) that is 130-calories in every one-ounce serving and is arriving both in-stores and online in four-ounce bags priced at $3.99 to $4.49. VP of Marketing Ashley Dawkins spoke on the new Sheila G’s Brownie Brittle Reese's Pieces saying, "Our new gluten-free version of Brownie Brittle Reese’s Pieces is giving consumers what they want – a new Brownie Brittle option that meets dietary needs, plus a rich peanut butter and chocolate brownie taste." ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 46% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Gluten-free Snacks:** Opportunity for food businesses to create more gluten-free snacks for the growing market of gluten-sensitive consumers. - **Collaboration Products:** Opportunity for brands to collaborate and create unique products that appeal to consumers with combined fan bases. - **Low-calorie Treats:** Opportunity for food businesses to create more low-calorie snack options to appeal to health-conscious consumers. ### Sectors Adopting This - **Food and Beverage Industry:** Industry can develop and market more gluten-free, low-calorie and/or collaborative products that appeal to consumers' changing dietary and taste preferences. - **Snack Industry:** Specialization in creating unique collaboration snack products consumers crave while addressing health-conscious and gluten-free dietary restrictions that exist in the market. - **Confectionery Industry:** Industry to increase focus on the gluten-free options for consumers who want sweet treats but must manage their gluten sensitivities or celiac disease, while maintaining taste and being affordable. ## Related on Trend Hunter - [Candy-Studded Brittle Snacks](https://www.trendhunter.com/trends/brittle-snacks.md) - [Collaboration Candy Brittles](https://www.trendhunter.com/trends/brownie-brittle-x-mms-minis.md) - [Limited-Edition Brittle Treats](https://www.trendhunter.com/trends/sheila-gs-brownie-brittle.md) - [Crispy Collaboration Brittle Treats](https://www.trendhunter.com/trends/brownie-brittle-red-white-and-blue-mms-mix.md) - [Peanut Butter Candy Cookies](https://www.trendhunter.com/trends/chocolate-reeses-pieces-cookie.md) - [Branded Peanut Butter Brownies](https://www.trendhunter.com/trends/peanut-butter-cup-brownie.md) - [Chocolatey Candy-Dipped Peanuts](https://www.trendhunter.com/trends/reeses-dipped-peanuts.md) - [Textural Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-creamy-and-crunchy-peanut-butter-cups.md) - [Hybrid Nutty Chocolate Treats](https://www.trendhunter.com/trends/mondelz-international-and-hershey.md)