# Non-Toxic Sheet Mask Collections FaceTory's Quality Everyday Masks are Gentle Enough for Daily Use By Laura McQuarrie | Published 2019-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sheet-mask-collection References: [prnewswire](https://www.prnewswire.com/news-releases/facetory-launches-sheet-mask-line-that-contains-no-harsh-chemicals-300897771.html) & [facetory](https://www.facetory.com/products/everyday-collection-set-of-8-no-harsh-chemicals) K-beauty subscription brand FaceTory recently introduced a new sheet mask collection called Everyday Masks that are high-quality, free from harsh chemicals and gentle enough to be used on a daily basis. Knowing that an increasing number of consumers are drawn to the allure of clean beauty products, FaceTory launched this new [plant-based sheet mask](https://www.trendhunter.com/trends/collagen-hydrogel-mask) collection to meet the demand. Some of the products that can be found within the new sheet mask line include the Lemon Brightening Mask, the Almond Skin Strengthening Mask and the Olive Squalane Skin Balancing Mask. Other ingredients that are featured in the masks include detoxifying charcoal, pearl, jasmine, rice bran and açai. All of these face masks are [free from parabens](https://www.trendhunter.com/trends/dr-bailey-skin-care-cleanser), SLS, artificial dyes, denatured alcohol, ethanol, mineral oil and synthetic fragrances. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 47% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Clean Beauty Products:** Creating non-toxic and chemical-free beauty products to meet the demand for clean beauty. - **Daily-use Sheet Masks:** Developing high-quality sheet masks that are gentle enough for daily use. - **Plant-based Skincare:** Introducing plant-based ingredients in skincare products to provide natural alternatives to consumers. ### Sectors Adopting This - **Beauty and Skincare:** Opportunity for beauty brands to create non-toxic and chemical-free products that cater to the clean beauty trend. - **Subscription Services:** Creating subscription services for daily-use sheet masks to cater to consumers' regular skincare routines. - **Natural Ingredients:** Developing plant-based skincare products as an alternative to conventional beauty brands that use synthetic ingredients. ## Related on Trend Hunter - [Daily Soothing Masks](https://www.trendhunter.com/trends/skinfood-cica-daily-mask.md) - [Autumn-Inspired Sheet Masks](https://www.trendhunter.com/trends/seasonal-facial-treatment.md) - [Sheet-Style Skincare Serums](https://www.trendhunter.com/trends/sulwhasoo-1.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md) - [Gentle Resurfacing Masks](https://www.trendhunter.com/trends/holi-resurfacing-glass-face-mask.md) - [Targeted Multi-Masking Sets](https://www.trendhunter.com/trends/hot-as-sheet.md) - [Capsule-Like Skincare Masks](https://www.trendhunter.com/trends/sephora-collection-booster-masks.md) - [Mocktail-Inspired Beauty Masks](https://www.trendhunter.com/trends/mocktailinspired-beauty.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md)