# Protective Sheer Sunscreens Sheerscreen by Supergoop! is Nourishing, Moisturizing and Protecting By Laura McQuarrie | Published 2021-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sheerscreen References: [teenvogue](https://www.teenvogue.com/story/best-new-beauty-products-march-2021) & [supergoop](https://supergoop.com/products/mineral-sheerscreen-spf-30) Mineral Sheerscreen SPF 30 is the newest sun care innovation to join [Supergoop!'s](https://www.trendhunter.com/trends/unseen-sunscreen-stick) expansive product portfolio and it takes the form of a 100% mineral product that provides sheer protection against harmful rays and blue light. The product doubles as a primer thanks to its unique formula and it provides a satin finish once applied. The [non-nano zinc oxide face sunscreen](https://www.trendhunter.com/trends/future-fluid) leverages the power of SheerMatrix Technology so that the product is as high-performing as ever yet won't leave the skin feeling heavy or covered in a white cast, as many do. Previously, Supergoop! released the Unseen sunscreen and it describes Sheerscreen as "Unseen’s 100% mineral twin." Both products are effective for providing weightless protection and [multitask as makeup-gripping primers](https://www.trendhunter.com/trends/ulta). Due tot he nature of this sunscreen, it's sheer but not invisible like the Unscreen clean chemical sunscreen. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 31% | Activity: 39% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Mineral Sheer Sunscreens:** Opportunity to innovate in the mineral sun care market with a lightweight, nourishing product that protects against harmful rays and blue light. - **Sheermatrix Technology:** Disruptive potential in the cosmetics industry by providing high-performing but lightweight products that won't leave skin feeling heavy or covered in a white cast. - **Multitasking Sun Care Products:** Innovation potential for creating sun care products that offer weightless protection while also doubling as makeup-gripping primers. ### Who This Affects Most - **Beauty and Personal Care:** Opportunity for beauty brands to create and market mineral sheer sunscreens using lightweight formulas and sunscreen technologies. - **Cosmetics:** Potential for the cosmetic industry to innovate and incorporate sheer, weightless sun protection into makeup products. - **Health and Wellness:** Opportunity for health and wellness brands to create and promote dual-function sun care products that protect against harmful rays and blue light while also moisturizing and nourishing the skin. ## Related on Trend Hunter - [Mineral SPF Primers](https://www.trendhunter.com/trends/mineral-unseen-sunscreen.md) - [Sheer Mineral Sunscreen Sticks](https://www.trendhunter.com/trends/mineral-sheer-stick-spf-30.md) - [Daily Sheer Tint Sunscreens](https://www.trendhunter.com/trends/silkscreen.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md) - [Protective Radiance Drops](https://www.trendhunter.com/trends/glowscreen-softradiance-drops-mineral-spf-40.md) - [Clear Sunscreen Sticks](https://www.trendhunter.com/trends/unseen-sunscreen-stick.md) - [Gel-Cream Mineral Sunscreens](https://www.trendhunter.com/trends/gel-cream-spf.md) - [Beneficial Extra-Sheer Sunscreens](https://www.trendhunter.com/trends/neutrogena-ultra-sheer-sunscreens.md) - [Weightless Sunscreen Moisturizers](https://www.trendhunter.com/trends/sunscreen-moisturizer.md)