# Sheep Milk Ice Cream Moois is a Dairy Ice Cream That Offers an Alternative to Cow's Milk By Laura McQuarrie | Published 2015-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sheep-milk References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/03/moois.html) & [moois.org](http://www.moois.org/) While many consumers are used to seeing ice cream products made with milk from cows, or even [non-dairy ingredients](https://www.trendhunter.com/trends/pols-ice-cream), the use of sheep milk as a base is less common. Hailing from Lutjebroek in The Netherlands is Schapenstreek farm, which now produces its own brand of [organic sheep's milk ice cream](https://www.trendhunter.com/trends/bold-spoon-creamery) called Moois. When broken down, this name is a clever blend of terms and sounds that is a play on words like "beautiful," "female sheep" and "ice cream." While alternative milk sources have not totally caught on as a replacement for cow's milk in products like butter, cream or yogurt, this ice cream has the potential to have the same level of popularity of something like [goat cheese](https://www.trendhunter.com/trends/softripened-goat-cheese). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 24% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sheep Milk Ice Cream:** Disruptive Innovation Opportunity: Exploring the use of sheep milk as a base for ice cream opens up a new market segment and caters to consumers looking for alternative dairy options. - **Organic Dairy Products:** Disruptive Innovation Opportunity: Developing organic dairy products, like Moois sheep milk ice cream, capitalizes on the growing demand for organic and sustainable food options. - **Alternative Milk Sources:** Disruptive Innovation Opportunity: Investing in research and development on alternative milk sources for various dairy products can tap into the market of health-conscious consumers seeking non-traditional options. ### Sectors Adopting This - **Dairy:** Disruptive Innovation Opportunity: The dairy industry can explore incorporating sheep milk as a base for a range of products to diversify their offerings and cater to different consumer preferences. - **Organic Food:** Disruptive Innovation Opportunity: Organic food industry players can expand their product lines by including organic dairy products like sheep milk ice cream to meet the growing demand for sustainable food options. - **Health and Wellness:** Disruptive Innovation Opportunity: The health and wellness industry can embrace alternative milk sources for dairy products, such as sheep milk, to cater to consumers seeking healthier and environmentally-friendly options. ## Related on Trend Hunter - [Dairy-Inspired Gelatos](https://www.trendhunter.com/trends/mwah.md) - [Chickpea-Based Ice Creams](https://www.trendhunter.com/trends/ice-cream-make-from-chickpeas.md) - [Plant-Based Dessert Expansions](https://www.trendhunter.com/trends/over-the-moo1.md) - [Allergen-Friendly Dairy-Free Ice Cream](https://www.trendhunter.com/trends/sunscoop.md) - [Yeast-Based Ice Creams](https://www.trendhunter.com/trends/yeast-based-ice-cream.md) - [Dairy-Identical Protein Powders](https://www.trendhunter.com/trends/animal-free-whey-protein-powder.md) - [Almond-Base Ice Creams](https://www.trendhunter.com/trends/almondbase-ice-creams.md) - [Dairy-Free Mini Bites](https://www.trendhunter.com/trends/indulgent-bites.md) - [Milk Solids Ice Creams](https://www.trendhunter.com/trends/gallivant-mawa-ice-cream.md)