# Peanut Butter Whiskey Liqueurs The Sheep Dog Peanut Butter Whiskey Has a Complex Flavor By Michael Hemsworth | Published 2021-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sheep-dog-peanut-butter-whiskey References: [foodbev](https://www.foodbev.com/news/sheep-dog-peanut-butter-whiskey-debuts-in-uk/) & [hi-spirits](https://www.hi-spirits.com) The Sheep Dog Peanut Butter Whiskey from UK-based spirit distributor Hi-Spirits is a premium liqueur focused on providing a duty flavor experience that is as complex and tasty as possible. The spirit is reported to have a warm, semi-dry finish that doesn't disappoint with flavors of vanilla, peanut butter, butterscotch, caramel, coffee, subtle oak and, of course, whiskey. The versatile spirit features a 35% ABV and is described as being great for short cocktails, [chilled shots](https://www.trendhunter.com/trends/skrewball-mini-pack), hard shakes and more. Hi-Spirits Senior Marketing ManagerJames Johnstone spoke on the new spirit saying, "Sheep Dog Peanut Butter Whiskey was created to satisfy [peanut butter lovers and whiskey fans](https://www.trendhunter.com/trends/rebel-bourbon-butter-pecan) alike, herding all into the pack. We can’t wait to launch this nutty, cheeky and unpretentious brand in the UK as part of the Hi-Spirits portfolio. Is this the most exciting [flavour trend](https://www.trendhunter.com/trends/flavored-whisky-liqueur) to hit the UK this year? We think so.” ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 31% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Premium Liqueur Blends:** Opportunity for spirit companies to create complex blends with unique flavor profiles. - **New Cocktail Flavors:** Opportunity for bars and restaurants to create unique peanut butter based cocktails. - **Innovative Liqueur Packaging:** Opportunity for packaging designers and manufacturers to create unique packaging that reflects the unique qualities of the liqueur. ### Industries Being Reshaped - **Spirits:** Opportunity for other spirit companies to create their own high-quality peanut butter-based liqueurs. - **Bars and Nightclubs:** Opportunity for bars and nightclubs to differentiate themselves by offering unique cocktails made with peanut butter whiskey liqueurs. - **Packaging:** Opportunity for packaging manufacturers to create eye-catching designs that reflect the unique qualities of the peanut butter whiskey liqueurs. ## Related on Trend Hunter - [Peanut Butter-Banana Whiskeys](https://www.trendhunter.com/trends/select-club-1.md) - [Hard Peanut Butter Eggnogs](https://www.trendhunter.com/trends/screwball-eggnog.md) - [Creamy Eggnog-Infused Whiskeys](https://www.trendhunter.com/trends/peanut-butter-whiskey-eggnog.md) - [Peanut Butter Whiskey Eggnogs](https://www.trendhunter.com/trends/skrewball-eggnog.md) - [Peanut Butter Whiskey Kits](https://www.trendhunter.com/trends/peanut-butter-whiskey-kits.md) - [Compact Peanut Butter-Flavored Spirits](https://www.trendhunter.com/trends/peanut-butterflavored-spirit.md) - [Rich Candy-Flavored Liqueurs](https://www.trendhunter.com/trends/ballycastle-milk-chocolate-peanut-butter.md) - [Rich Sandwich-Flavored Whiskeys](https://www.trendhunter.com/trends/elvis-whiskey.md) - [Canned Peanut-Flavored Whiskey Servings](https://www.trendhunter.com/trends/skrewball-whiskey.md)