# Urban Indian-Inspired Fashion The Sheena Trivedi SS13 Collection is Shot Against NYC Backdrops By Meghan Young | Published 2013-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sheena-trivedi-ss13 References: [fashionising](http://www.fashionising.com/lookbook/b--sheena-trivedi-ss-13-look-book-55930.html) & [sheenatrivedi](http://sheenatrivedi.com/) The Sheena Trivedi SS13 lookbook may be shot against multiple backdrops of New York City, but it has an undeniable [South Asian influence](https://www.trendhunter.com/trends/rahul-mishra). This is derived from the cultural influence of the designer's Indian-born mother. Through her identification of self, she combined both cultures into a fashion line that is at once exotic and urban. From the [vibrant colors and ornate patterns](https://www.trendhunter.com/trends/anamika-khanna-x-hm) to the sari-like cuts and edgy leather touches, the Sheena Trivedi SS13 collection is full of must-have pieces for the summer and fall seasons. The looks may be easily discernible as [Indian-inspired](https://www.trendhunter.com/trends/brigade), but the designer took no chances. She had the models eyes rimmed with kohl and bindis placed on their foreheads for more reference. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 60% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **South Asian-influenced Fashion:** There is an opportunity for designers to explore and combine cultural influences to create unique fashion statements. - **Cultural Fusion in Fashion:** There is an opportunity to create new, original and diverse fashion pieces by combining different cultural influences. - **Ethnic Styles for Urban Settings:** There is an opportunity to explore Indian-inspired fashion and adapt it for an urban setting. ### Where This Applies - **Fashion Industry:** Fashion designers can look into including culturally diverse pieces to create unique fashion statements. - **Entertainment Industry:** Film and television producers can explore incorporating cultural fashion styles in their productions. - **Tourism Industry:** Incorporating ethnic fashion in tourism campaigns can enhance cultural experiences and generate interest in foreign cultures. ## Related on Trend Hunter - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Cross-Cultural Footwear Designs](https://www.trendhunter.com/trends/rahul-mishra.md) - [Expressive Color-Rich Apparel](https://www.trendhunter.com/trends/shein-3.md) - [Sustainable Indigenous Apparel Lines](https://www.trendhunter.com/trends/shein-2.md) - [Fashion-Forward Layering Lines](https://www.trendhunter.com/trends/shein-layering-lines.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md)