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# Nostalgic Rebellion Candids
Oyster Magazine's Sheen Fashion Story is 90s Inspired

By Jana Pijak | Published 2014-06-11 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/sheen
References: [oystermag](http://www.oystermag.com/oyster-fashion-sheen-shot-by-le-o-berne) & [oystermag](http://www.oystermag.com)

Oyster Magazine's 'Sheen' fashion story is captured by photographer Léo  Berne 's lens. The editorial features Nathalie  Models  Paris face Marina  Serbul  who channels a [rebellious teen from the 90s](https://www.trendhunter.com/trends/the-october-collection) in the photo set.

Marina is outfitted by wardrobe stylist Aïcha  Laenen  who dresses her in a [nostalgic wardrobe](https://www.trendhunter.com/trends/gap-and-den) of houndstooth skirts, painting inspired dress prints and [quilted varsity jackets](https://www.trendhunter.com/trends/hollywood-breakfast-club) that are a nod to the 90s. With its return into the fashion spotlight, the forgotten era is inspiring the rebellious styles of today's youth.

Hair styling for Oyster Magazine's 'Sheen' editorial is courtesy  of Jean  Baptiste  Santens  who creates model Marina's raver-inspired braids. The blonde-haired beauty pulls off braided dreads and eye-catching cosmetic applications that are courtesy of makeup Eva  Roncay .

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 40% | Activity: 29% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Nostalgic Fashion:** The resurgence of 90s fashion is inspiring rebellious styles among today's youth.
- **Quilted Varsity Jackets:** Quilted varsity jackets are making a comeback, offering an opportunity for disruptive innovation in the outerwear industry.
- **Raver-inspired Braids:** Raver-inspired braids are a popular hairstyle trend that presents an opportunity for innovation in the beauty salon industry.

### Industries Being Reshaped

- **Fashion:** The fashion industry can capitalize on the nostalgic 90s fashion trend and cater to the demand for rebellious styles.
- **Outerwear:** The outerwear industry can innovate by incorporating quilted design elements into varsity jackets and other garments.
- **Beauty Salon:** Beauty salons can take advantage of the raver-inspired braids trend by offering unique braiding techniques and creative styling services.

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