# Beers for Social Good Exotic Drinks at the Shebeen Bar Benefit Developing Nations By Bianca | Published 2012-01-12 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/shebeen-bar1 References: [theage.au](http://www.theage.com.au/small-business/startup/grog-with-a-social-conscience-lets-drink-to-that-20100610-xzjs.html) & [shebeen.au](http://www.shebeen.com.au/) When Shebeen Bar launches in Melbourne, Australia, we bet tons of people will be flocking in -- not just because they will serve different kinds of exotic beer, but because every drink purchased will make the world a little more. Specifically, $2 from each drink will go toward a project in the country of the beer's origin. Not a bad excuse to hit the local watering hole. The non-profit bar, launched by 20-something social entrepreneur Simon Griffith, is working hard to generate enough funds to open. They've launched a quirky website filled with irony and fun, from animated flying cats to email addresses starting with meow@ to help spread the word and let people donate. The lighthearted theme is a refreshing twist on a cause-oriented business. "We're not about guilt-motivated purchases," the told The Age. "It's about, 'Wow, this is a kick ass space, I want to go there'. “We are moving away from the [Oxfam](https://www.trendhunter.com/trends/pie-society) tin-rattling approach to retail to a space where we create high-quality products and services and make them non-profit." In the meantime, they are selling Shebeen beer to local venues including [Rice Queen](https://www.trendhunter.com/trends/2025-genuine-cup), which sells Huda their Vietnamese beer, Panama Dining, which sells their Negra Modelo beer, and Madame Brussels which serves St. George, their Ethiopian beer. **Contact Information** Shebeen Bar [website](http://www.shebeen.com.au/) Shebeen Bar on [Twitter](https://twitter.com/#!/shebeenbar) ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 19% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Socially Conscious Drinking:** The trend of bars and establishments incorporating social good into their business models by donating a portion of drink sales to charitable causes. - **Non-profit Retail Spaces:** The trend of creating high-quality retail spaces that offer products and services while also operating as non-profit organizations. - **Quirky Cause Marketing:** The trend of using playful and ironic marketing strategies to promote cause-oriented businesses. ### Where This Applies - **Bar and Hospitality Industry:** Bars and restaurants that incorporate social good into their business models by donating a portion of drink sales to charitable causes. - **Retail and Non-profit Sectors:** Retail spaces that offer high-quality products and services while also functioning as non-profit organizations. - **Marketing and Advertising Industry:** Brands and businesses that use playful and ironic marketing strategies to promote cause-oriented products and services. ## Related on Trend Hunter - [Charity-Supporting Alcohol-Free Beers](https://www.trendhunter.com/trends/gloucester-brewery.md) - [Ukraine-Benefiting Collaborative Beers](https://www.trendhunter.com/trends/collaborative-beers.md) - [Adult Content-Themed Beers](https://www.trendhunter.com/trends/lauren-beers.md) - [Social Good Sparkling Waters](https://www.trendhunter.com/trends/barbet-1.md) - [Family-Supporting Bar Campaigns](https://www.trendhunter.com/trends/cocktails-for-a-cause.md) - [Bread Surplus-Created Beers](https://www.trendhunter.com/trends/upcycling-food-trend.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md) - [Cancer Research-Supporting Beers](https://www.trendhunter.com/trends/cancerresearch-kolsch-beer.md) - [Automated Beer Stations](https://www.trendhunter.com/trends/trust-bars.md)