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# Fictional Post-Pandemic Fashion
SHEBA's Latest Capsule Imagines a Post-Pandemic World

By Amy Duong | Published 2020-09-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sheba
References: [hypebeast](https://hypebeast.com/2020/9/sheba-spring-summer-2021-collection-lookbook-proletariat) & [e-o-f-d](http://e-o-f-d.com/)

Japanese fashion brand SHEBA introduces its latest collection for the Spring/Summer 2020 season entitled 'PROLETARIAT.' This is named after the working class and takes on a fictional theme to push its own creative boundaries this season.

The dark theme of the capsule imagines a post-pandemic world view for a bold and captivating energy. The brand describes the range, “Due to a devastating blow by [an] unknown virus … the world became a dystopia. Small- and middle-sized enterprise was lost and … global companies seized power. [As] such, uniforms for field workers [are necessary].” The capsule features progressive items such as baggy shorts, woven tank tops, textural anoraks, loosely fitted field jackets, cut-off hoodies, and more.

Image Credit: SHEBA

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 92% | Activity: 81% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Post-pandemic Fashion:** Fashion brands can explore dystopian or futuristic designs for a post-pandemic world.
- **Fictional Themes:** Incorporating fictional themes can add imaginative and captivating elements to fashion design.
- **Progressive Apparel:** Progressive items such as baggy shorts, woven tank tops, textural anoraks and cut-off hoodies can be incorporated in fashion design to create unique styles.

### Sectors Adopting This

- **Fashion:** Fashion brands can explore post-pandemic and fictional themes to push creative boundaries and create unique designs.
- **Apparel Manufacturing:** Manufacturing companies can develop new materials and techniques to create progressive apparel items.
- **Entertainment Industry:** The entertainment industry can incorporate post-pandemic and fictional themes into media productions for a more captivating and imaginative audience experience.

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