# High-End Feline Entrees The Sheba Craft Collection Comes in Three Flavor Varieties By Michael Hemsworth | Published 2018-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sheba-craft-collection References: [conveniencestore](https://www.conveniencestore.co.uk/products/sheba-craft-collection-offers-luxury-choices/567807.article) & [sheba](https://www.sheba.com) The pet product market continues to grow on an international level as consumers seek out new ways to treat their furry friends, which is seeing brands respond with new options like the [Sheba Craft Collection](https://www.trendhunter.com/trends/4am-stories). Positioned as a high-end food product to help owners treat their feline companions, the products come in three flavor varieties and are made with real ingredients. The [premium cat food products](https://www.trendhunter.com/trends/fancy-feast-gems) are formulated to meet stringent owner preferences and contain quality meats that are perfectly portioned for pets to enjoy at mealtime. The Sheba Craft Collection acknowledges the rising number of consumers with [high-end food preferences](https://www.trendhunter.com/trends/portland-pet-food-company) that are extending their penchant for luxury to their pet companions to ensure they can enjoy an equally enjoyable eating experience. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 34% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Luxury Pet Food:** There is an opportunity for brands to create high-end pet food products for consumers who are looking for indulgent experiences for their furry friends. - **Real Ingredients:** Brands can differentiate themselves by using high-quality, real ingredients in their pet food products, which appeals to owners who are conscious about their pet's health and wellness. - **Portioned Meals:** Portion-controlled meals, especially for cats, can be a disruptive innovation opportunity for pet food brands as pet owners increasingly prioritize convenience and time-saving solutions. ### Industries Being Reshaped - **Pet Food:** Pet food manufacturers can capitalize on the growing trend of high-end, premium pet food products to cater to owner preferences for luxury, real ingredients, and convenience. - **Health and Wellness:** Pet health and wellness industries can partner with pet food brands and create holistic, nutritious, and customized meal plans for pets to meet specific health concerns or tailor to preference. - **Retail:** Retailers can create curated selections of premium pet food products and appeal to consumers' desire for luxury and convenience, by offering an in-store experience that caters to pet preferences. ## Related on Trend Hunter - [Cat-Centric Culinary Collections](https://www.trendhunter.com/trends/feastivities-collection-by-fancy-feast.md) - [Premium Dry Cat Foods](https://www.trendhunter.com/trends/premium-dry-cat-food.md) - [Elevated Cat Nutrition Products](https://www.trendhunter.com/trends/catit-1.md) - [Cat-Inclusive Dinnerware](https://www.trendhunter.com/trends/fancy-feast-set-for-delight.md) - [Festively Inspired Cat Foods](https://www.trendhunter.com/trends/applaws-holiday-selection.md) - [Flavor-First Hydrating Patés](https://www.trendhunter.com/trends/reveal-entrees.md) - [Relationship-Strengthening Pet Product Lines](https://www.trendhunter.com/trends/dr-elseys.md) - [Cultivated Mouse Cat Foods](https://www.trendhunter.com/trends/biocraft-pet-nutrition.md) - [Feline-Inspired Culinary Experiences](https://www.trendhunter.com/trends/purina-fancy-feast.md)